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Milbensauger

Maybe

Shoppers spend an estimated $2.1M a year here. But demand is soft, at -7.6% this quarter, so Milbensauger is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size
€2.1M/yr823K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
55%top-5 click share · 21 brands · 89 sellers

Flapen Score

Milbensauger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milbensauger is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milbensauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Milbensauger 823K times last year and spent an estimated €2.1M. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 823K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
823K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.4%
Market size, estimated
€2.1Ma year
Peak month
October1.9× the quietest month
Top search term
milbensauger413K searches a year

02 · Price

A sale here is worth €72.97.

Listings sell for €72.97 on average, from €23.77 to €134.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €72.97 that is €55K to €73K a year per listing.

Average price
€72.97inside the $15 to $100 sweet spot
Price range
€23.77–€134.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€55K–€73K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #53 within Haushaltsreiniger & Staubsauger. It carries 1,113 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
10.1%
Average rank
#53in Haushaltsreiniger & Staubsauger
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,113per listing
Listings tracked
24

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Milbensauger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

89

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

55%

Top 20: 96%

Open market

35%

  • Brand 117%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Milbensauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Milbensauger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milbensauger413K/yr
  • milbensauger für matratzen208K/yr
  • milbensauger für matratzen testsieger33K/yr
  • hoover milbensauger14K/yr
  • matratzensauger13K/yr
  • matratzenreiniger gerät15K/yr
  • jimmy jv35 milbensauger15K/yr
  • milbenstaubsauger18K/yr
  • milbensauger mit uv licht16K/yr
  • matratzen reiniger gerät10K/yr

Reviews and returns

What reviews say buyers love and hate about Milbensauger

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Einfache Reinigung”
15%of negative reviews mention “Einfache Reinigung”
3.5%of orders come back
“kaum zu reinigen!”
A buyer, on “Einfache Reinigung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milbensauger questions

Answered from the same tracked data.