Is Mikrofaser Handtuch profitable to sell on Amazon Germany?

Flapen scores Mikrofaser Handtuch 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €242K a year across 35 tracked products. 6 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +123.7% in the last 90 days.

How competitive is the Mikrofaser Handtuch niche on Amazon Germany?

12 brands and 20 sellers compete in Mikrofaser Handtuch on Amazon Germany. The top 5 Mikrofaser Handtuch products take 46% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Mikrofaser Handtuch?

Mikrofaser Handtuch buyers on Amazon Germany complain most about Dicke, Materialqualität, and Feucht/Trocken. An estimated 1.3% of orders come back.

When does demand for Mikrofaser Handtuch peak?

Search demand for Mikrofaser Handtuch on Amazon Germany peaks in Jun–Jul–Aug, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Mikrofaser Handtuch niche?

Mikrofaser Handtuch sells for €8.95 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.13 to €15.58. The average product has 9,846 reviews, the count a new listing must catch up to.

Mikrofaser Handtuch

Maybe

Search demand grew +123.7% this quarter. But prices span $5.13–$15.58, mostly outside the sweet spot, so Mikrofaser Handtuch is a Maybe.

Filters Trending

Flapen Score: 52
52 / 100Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size: €242K/yr1.6M searches / yr
90-day growth: +123.7%search demand this quarter
Competition: 46%top-5 click share · 12 brands · 20 sellers

Flapen Score

Mikrofaser Handtuch against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Mikrofaser Handtuch is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Mikrofaser Handtuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikrofaser Handtuch 1.6M times last year and spent an estimated €242K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +123.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €242K a year.

Searches, last 12 months: 1.6M
Growth, 90 days vs prior 90: +123.7%
Conversion, latest week: 1.7%
Market size, estimated: €242Ka year
Peak month: July3.8× the quietest month
Top search term: mikrofaser handtuch491K searches a year

02 · Price

A sale here is worth €8.95.

Listings sell for €8.95 on average, from €5.13 to €15.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €8.95 that is €7K to €9K a year per listing.

Average price: €8.95under the $15 to $100 sweet spot
Price range: €5.13–€15.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€9K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #17 within Badausstattung. It carries 9,846 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 5.3%
Average rank: #17in Badausstattung
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 9,846per listing
Listings tracked: 35

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Mikrofaser Handtuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

16%

Brand 134%
Brand 218%
Brand 313%
Brand 47%
Brand 57%
Brand 67%
Open — no brand owns it (6 brands, 16%)

Demand

Mikrofaser Handtuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Mikrofaser Handtuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mikrofaser handtuch491K/yr +101.8%1.3% conv.
microfaser handtücher250K/yr +125.9%1.4% conv.
mikrofaser strandtuch96K/yr +314.4%0.9% conv.
microfaser badetuch groß129K/yr +149.3%1.3% conv.
strandtuch mikrofaser68K/yr +232.4%0.8% conv.
mikrofaser handtuch groß76K/yr +98.7%1.2% conv.
schnelltrocknendes handtuch56K/yr +150.0%1.6% conv.
handtuch schnelltrocknend47K/yr +213.5%1.3% conv.
handtuch mikrofaser50K/yr +56.8%1.4% conv.
reisehandtuch50K/yr +50.6%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Mikrofaser Handtuch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

12%of negative reviews mention “Dicke”

1.3%of orders come back

“Natürlich kann es aufgrund des dünnen Materials und der kleineren Größe nicht ganz mit einem großen, klassischen Baumwollhandtuch mithalten, erfüllt seinen Zweck aber dennoch sehr gut”

A buyer, on “Dicke”12% of negative reviews mention the same topic

Every topic