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Metzgermesser

Fail

Demand is soft, at -17.9% this quarter, so Metzgermesser is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€305K/yr346K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
35%top-5 click share · 14 brands · 75 sellers

Flapen Score

Metzgermesser against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Metzgermesser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metzgermesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Metzgermesser 346K times last year and spent an estimated €305K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €305K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.8%
Market size, estimated
€305Ka year
Peak month
December2.7× the quietest month
Top search term
dick messer92K searches a year

02 · Price

A sale here is worth €47.60.

Listings sell for €47.60 on average, from €10.50 to €237.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €47.60 that is €5K to €12K a year per listing.

Average price
€47.60inside the $15 to $100 sweet spot
Price range
€10.50–€237.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #73 within Küchenmesser. It carries 703 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.9%
Average rank
#73in Küchenmesser
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
703per listing
Listings tracked
45

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Metzgermesser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

€0€12K€24K€37K€49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

75

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 77%

Open market

8%

  • F. Dick68%
  • DRAGON RIOT6%
  • Dr. Richter5%
  • HOOZ5%
  • EIKASO5%
  • Roland Germany3%
  • Open — no brand owns it (8 brands, 8%)

Demand

Metzgermesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Metzgermesser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dick messer92K/yr
  • metzgermesser53K/yr
  • fleischermesser36K/yr
  • f.dick messer30K/yr
  • f dick messer15K/yr
  • schlachtermesser21K/yr
  • f dick10K/yr
  • butcher knife10K/yr
  • dick messer set8K/yr
  • f.dick9K/yr

Reviews and returns

What reviews say buyers love and hate about Metzgermesser

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Hat aber nichts mit der Qualität zu tun, die ist sicher Super”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Metzgermesser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data