Is metzgermesser profitable to sell on Amazon Germany?

The niche generates €305K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).

How competitive is the metzgermesser niche?

14 brands and 75 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in metzgermesser?

Top complaints mined from reviews: Qualität insgesamt, Produktzustand, Materialqualität. The return rate is 1.0%.

When does demand for metzgermesser peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the metzgermesser niche?

Listings span €10.50–€237.05; the average listing price is €47.60 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

metzgermesser

Skip it

Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€47.60

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good702.98

avg incumbent reviews — the moat a new listing must climb

Market size

Good€305K

€305K/yr · 346K searches

Price range

Okay€10.50–€237.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, metzgermesser is a €305K/yr Amazon Germany market (346K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

metzgermesser market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €286K–€381K; units × avg price
Conversion rate: 1.8%
Avg BSR: #73
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 0.9%
Avg brand age: 56 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

F. Dick68%
DRAGON RIOT6%
Dr. Richter5%
HOOZ5%
EIKASO5%
Roland Germany3%
Open — no brand owns it (8 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top metzgermesser search terms

dick messer92K/yr -16.5%1.7% conv.
metzgermesser53K/yr -23.9%1.4% conv.
fleischermesser36K/yr -21.6%1.7% conv.
f.dick messer30K/yr -27.4%0.9% conv.
f dick messer15K/yr -13.6%0.8% conv.
schlachtermesser21K/yr -22.3%1.4% conv.
f dick10K/yr -3.6%0.5% conv.
butcher knife10K/yr -5.5%0.6% conv.
dick messer set8K/yr -23.7%2.9% conv.
f.dick9K/yr -10.3%0.6% conv.

All search terms

Top metzgermesser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

F. Dick Messer Set ErgoGrip 3-teilig (Ausbeinmesser 13 cm schmal A. Messer 15 cm breit Blockmesser 21 cm HRC 56) 82559000

F. Dick€31.494.8★1,132 rev

F. Dick Ausbeinmesser ErgoGrip flexibel (Messer mit Klinge 15cm X55CrMo14 Stahl nichtrostend 56 HRC) 82981151 Blau

F. Dick€13.494.8★1,031 rev

F. Dick Messer Set ErgoGrip 6-teilig (Blockmesser 18 23 cm Stechmesser 15 Sortiermesser 18 cm Ausbeinmesser 13 cm HRC 56) Edelstahl Blau 36.4 cm

F. Dick€73.854.8★258 rev

Dr. Richter 6-teiliges Metzgermesser Set Profi | Ausbeinmesser | Blockmesser | Filetiermesser

Dr. Richter€28.784.7★29 rev

EIKASO Solingen Germany Metzgermesser Set Schlachtermesser-Set 3-Teilig Profi Messerset aus Molybdänstahl 1.4116 eisgehärtet mit rutschfestem Griff für Profis und Privat (Gelb)

EIKASO€48.764.7★261 rev

Newest

by launch date

Roland Germany 5-teiliges Metzger Messer Set Profi-Fleischmesser aus rostfreiem Stahl mit ergonomischem Gelbgriff Ausbein- Stech- und Fleischmesser (130 mm 230 mm)

Roland Germany€22.3735 rev

8mo ago

Dr. Richter 6-teiliges Metzgermesser Set Profi | Ausbeinmesser | Blockmesser | Filetiermesser

Dr. Richter€28.7829 rev

1y ago

DRAGON RIOT Fleischmesser Set extrem Scharf Kochmesser Set Enthält ein Ausbeinmesser Profi ein blaue fleischmesser ein Metzgermesser und einen Wetzstahl Messerset für Fleisch und BBQ

DRAGON RIOT€29.97960 rev

1y ago

DRAGON RIOT Metzgermesser profi Fleischmesser extrem Scharf Schlachtmesser mit rutschfestem Griff Kochmesser profi Messer Schinkenmesser 27cm Tranchiermesser für Fleisch und BBQ Grillmesser

DRAGON RIOT€15.43960 rev

2y ago

F. DICK Kochmesser DarkNitro 21 cm - geschmiedet rostfrei Klinge extra scharf 61 HRC Chefmesser Hammerschlag & Eichenholzgriff - Spezialstahl Küchenmesser - Profi Messer Made in Germany - 81147212

F. Dick€137.208 rev

2y ago

What buyers say about metzgermesser

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Super Qualität”

Preis-Leistungs-Verhältnis13%

“Super Preis/Leistung”

Griff10%

“Liegt angenehm in der Hand”

beworben Vs Tatsächliches Produkt8%

“Macht was es soll”

Schärfe8%

“Perfektes Messer”

Gesamtgröße7%

“Passt perfekt”

Benutzerfreundlichkeit4%

“super im Gebrauch”

Geschenk Zweck2%

“Ein schönes Vatertagsgeschenk”

Stärke2%

“macht einen überaus stabilen Eindruck”

Präzision des Schnitts1%

“Ein perfektes Filetiermesser mit super Schneide”

What buyers complain about

Qualität insgesamt13%

“Hat aber nichts mit der Qualität zu tun, die ist sicher Super”

Produktzustand9%

“Schade eine messer war benutzt”

Materialqualität8%

“Die Materialauswahl ist für den Preis nicht gerechtfertigt, alles aus Kunststoff bis auf die Schleifstäbe”

Funktionalität insgesamt8%

“Dieses wollte mit diesem Produkt "nachkaufen", was nicht geklappt hat.”

Preis-Leistungs-Verhältnis8%

“etwas teuer für plastik”

Saugen6%

“Die Saugnäpfe sind nicht gut”

Haltbarkeit6%

“Keine haltbare Schärfe”

Haftung/Klebrigkeit6%

“Die Aufkleber sind sehr nervig zu entfernen”

Rost/Korrodieren6%

“Schnell am Rosten”

Gesamtgröße6%

“Für Frauenhände ist der Handgriff sehr groß und schwer”

Top return reasons

Gesamtgröße28%

Qualität insgesamt15%

Produktzustand11%

Funktionalität insgesamt8%

Preis-Leistungs-Verhältnis6%

beworben Vs Tatsächliches Produkt4%

Saugen4%

Defekt Material/Teile3%

Griff2%

Rost/Korrodieren2%

Common questions

Is metzgermesser profitable to sell on Amazon Germany?: The niche generates €305K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).
How competitive is the metzgermesser niche?: 14 brands and 75 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in metzgermesser?: Top complaints mined from reviews: Qualität insgesamt, Produktzustand, Materialqualität. The return rate is 1.0%.
When does demand for metzgermesser peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the metzgermesser niche?: Listings span €10.50–€237.05; the average listing price is €47.60 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.