Metal
FailShoppers spend an estimated $27K a year here, so Metal is a Fail.
- Flapen Score
- 32 / 100Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 4832
- Market size
- €27K/yr182K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 11 sellers
Flapen Score
Metal against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Metal is stronger. Inside it, weaker.
Market
The Metal market on Amazon at a glance
Shoppers on Amazon Germany searched for Metal 182K times last year and spent an estimated €27K. The top 5 brands take 91% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €27Ka year
- Top search term
- heavy metal62K searches a year
02 · Price
A sale here is worth €14.29.
Listings sell for €14.29 on average, from €6.26 to €24.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €14.29 that is €1K to €4K a year per listing.
- Average price
- €14.29under the $15 to $100 sweet spot
- Price range
- €6.26–€24.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #335 within Sparbüchsen. It carries 630 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 8.1%
- Average rank
- #335in Sparbüchsen
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 630per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Metal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Brand 138%
- Brand 235%
- Brand 311%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 6%)
Demand
Metal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Metal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heavy metal62K/yr
- metal67K/yr
- winkekatze mittelfinger25K/yr
- angry cat5K/yr
- metal adventskalender5K/yr
- heavy metal adventskalender 20256K/yr
Reviews and returns
What reviews say buyers love and hate about Metal
We read the reviews and the return reasons for every product selling here.
“Zweimal bestellt: Leider Schrott”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal questions
Answered from the same tracked data.









