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49

messlöffel

Skip it

Soft demand (-21.7% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 14Conversion 56Competition 61Returns 90Price range 38Avg price 21Brand share 83Review moat 41Quality gap 47

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,423.22

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€0.89–€23.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€154K

€154K/yr · 442K searches

Avg price

Bad€7.38

avg listing price — sweet spot $15–$100

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, messlöffel is a €154K/yr Amazon Germany market (442K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

messlöffel market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€111K–€148K
units × avg price
Conversion rate
4.7%
Avg BSR
#47
Page quality
0%
Prime
97%
Sponsored
84%
Out of stock
8.6%
Avg brand age
35 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

63

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

48%

Top 20: 86%

Open market

45%

  • WOLMIK20%
  • Rena Chris13%
  • HAUSPROFI8%
  • Renohef7%
  • MECHEER4%
  • Yizish4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top messlöffel search terms

  • messlöffel145K/yr
  • dosierlöffel61K/yr
  • messlöffel gramm50K/yr
  • messlöffel set55K/yr
  • scoop24K/yr
  • scoop löffel13K/yr
  • measuring spoons18K/yr
  • messlöffel proteinpulver9K/yr
  • messlöffel edelstahl16K/yr
  • portionierlöffel15K/yr
All search terms

Top messlöffel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€8K10%€15K15%€23K20%€31K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about messlöffel

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt24%

“Genau das habe ich gesucht, super Produkt, guter Preis”

Benutzerfreundlichkeit15%

“einfache Handhabung”

Gesamtgröße13%

“passt”

Qualität insgesamt13%

“Top Produkt”

Preis-Leistungs-Verhältnis6%

“Praktisch und Preiswert”

Materialqualität4%

“Das Material ist elastisch”

Einfache Reinigung3%

“Gut zu reinigen”

Design insgesamt2%

“Funktional und hübsch”

Funktionalität insgesamt2%

“Die digitale Löffelwaage funktioniert super”

Stärke2%

“machen einen solide Eindruck.”

What buyers complain about

Qualität insgesamt18%

“Müll”

Preis-Leistungs-Verhältnis14%

“recht teuer”

Gesamtgröße9%

“Gut, Schlüsselring etwas lose”

Haltbarkeit9%

“Nach 2 Monaten defekt”

Benutzerfreundlichkeit7%

“Völlig unbrauchbar”

Stärke7%

“Etwas zu instabil”

Defekt Material/Teile4%

“Billig Teil für über 3€”

Messung / Ablesegenauigkeit4%

“Die Löffelwaage frustriert mich”

Gesamt anzeigen4%

“Die Anzeige wechselt dauernd”

Materialqualität3%

“Das Material ist relativ dünn”

Top return reasons

Gesamtgröße35%
Funktionalität insgesamt15%
Messung / Ablesegenauigkeit10%
Qualität insgesamt9%
Materialqualität5%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt3%
Rost/Korrodieren3%
Gesamt anzeigen2%
Benutzerfreundlichkeit2%

Common questions

Is messlöffel profitable to sell on Amazon Germany?
The niche generates €154K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (49/100).
How competitive is the messlöffel niche?
30 brands and 63 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in messlöffel?
Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 1.3%.
When does demand for messlöffel peak?
Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the messlöffel niche?
Listings span €0.89–€23.83; the average listing price is €7.38 (sweet spot $15–$100). The average incumbent carries 2,423 reviews — the moat a new listing must climb.