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Messlöffel

Fail

Demand is soft, at -21.7% this quarter, so Messlöffel is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€154K/yr442K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
48%top-5 click share · 30 brands · 63 sellers

Flapen Score

Messlöffel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messlöffel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messlöffel market on Amazon at a glance

Shoppers on Amazon Germany searched for Messlöffel 442K times last year and spent an estimated €154K. The top 5 brands take 52% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.7%
Market size, estimated
€154Ka year
Peak month
January1.5× the quietest month
Top search term
messlöffel145K searches a year

02 · Price

A sale here is worth €7.38.

Listings sell for €7.38 on average, from €0.89 to €23.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.38 that is €2K to €4K a year per listing.

Average price
€7.38under the $15 to $100 sweet spot
Price range
€0.89–€23.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #47 within Messlöffelsets. It carries 2,423 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
8.6%
Average rank
#47in Messlöffelsets
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,423per listing
Listings tracked
32

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Messlöffel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

63

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

48%

Top 20: 86%

Open market

45%

  • Brand 120%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Messlöffel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Messlöffel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messlöffel145K/yr
  • dosierlöffel61K/yr
  • messlöffel gramm50K/yr
  • messlöffel set55K/yr
  • scoop24K/yr
  • scoop löffel13K/yr
  • measuring spoons18K/yr
  • messlöffel proteinpulver9K/yr
  • messlöffel edelstahl16K/yr
  • portionierlöffel15K/yr

Reviews and returns

What reviews say buyers love and hate about Messlöffel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “beworben Vs Tatsächliches Produkt”
18%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Messlöffel questions

Answered from the same tracked data.