Messlöffel
FailDemand is soft, at -21.7% this quarter, so Messlöffel is a Fail.
- Flapen Score
- 49 / 100Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 4849
- Market size
- €154K/yr442K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 48%top-5 click share · 30 brands · 63 sellers
Flapen Score
Messlöffel against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messlöffel is stronger. Inside it, weaker.
Market
The Messlöffel market on Amazon at a glance
Shoppers on Amazon Germany searched for Messlöffel 442K times last year and spent an estimated €154K. The top 5 brands take 52% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €154Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- messlöffel145K searches a year
02 · Price
A sale here is worth €7.38.
Listings sell for €7.38 on average, from €0.89 to €23.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.38 that is €2K to €4K a year per listing.
- Average price
- €7.38under the $15 to $100 sweet spot
- Price range
- €0.89–€23.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #47 within Messlöffelsets. It carries 2,423 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #47in Messlöffelsets
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,423per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Messlöffel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
63
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
48%
Top 20: 86%
Open market
45%
- Brand 120%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Messlöffel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Messlöffel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- messlöffel145K/yr
- dosierlöffel61K/yr
- messlöffel gramm50K/yr
- messlöffel set55K/yr
- scoop24K/yr
- scoop löffel13K/yr
- measuring spoons18K/yr
- messlöffel proteinpulver9K/yr
- messlöffel edelstahl16K/yr
- portionierlöffel15K/yr
Reviews and returns
What reviews say buyers love and hate about Messlöffel
We read the reviews and the return reasons for every product selling here.
“Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Messlöffel questions
Answered from the same tracked data.









