Messerset Zwilling
FailThe top 5 brands take 100% of clicks, so Messerset Zwilling is a Fail.
- Flapen Score
- 46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 4846
- Market size
- €705K/yr430K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 47%top-5 click share · 3 brands · 135 sellers
Flapen Score
Messerset Zwilling against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messerset Zwilling is stronger. Inside it, weaker.
Market
The Messerset Zwilling market on Amazon at a glance
Shoppers on Amazon Germany searched for Messerset Zwilling 430K times last year and spent an estimated €705K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €705K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- €705Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- zwilling messer225K searches a year
02 · Price
A sale here is worth €54.34.
Listings sell for €54.34 on average, from €8.30 to €152.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €54.34 that is €5K to €14K a year per listing.
- Average price
- €54.34inside the $15 to $100 sweet spot
- Price range
- €8.30–€152.65
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€14K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Küchenmesser. It carries 2,539 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Küchenmesser
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,539per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Messerset Zwilling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
0%
- Brand 163%
- Brand 233%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Messerset Zwilling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Messerset Zwilling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zwilling messer225K/yr
- messer zwilling29K/yr
- zwilling messerset25K/yr
- küchenmesser zwilling21K/yr
- messerset zwilling27K/yr
- zwilling knife11K/yr
- zwilling gemüsemesser10K/yr
- zwilling küchenmesser9K/yr
- kochmesser zwilling10K/yr
- messer zwilling küchenmesser8K/yr
Reviews and returns
What reviews say buyers love and hate about Messerset Zwilling
We read the reviews and the return reasons for every product selling here.
“Viel zu teuer, keine Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Messerset Zwilling questions
Answered from the same tracked data.









