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Messerset Zwilling

Fail

The top 5 brands take 100% of clicks, so Messerset Zwilling is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€705K/yr430K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
47%top-5 click share · 3 brands · 135 sellers

Flapen Score

Messerset Zwilling against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messerset Zwilling is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messerset Zwilling market on Amazon at a glance

Shoppers on Amazon Germany searched for Messerset Zwilling 430K times last year and spent an estimated €705K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €705K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
3.0%
Market size, estimated
€705Ka year
Peak month
December3.2× the quietest month
Top search term
zwilling messer225K searches a year

02 · Price

A sale here is worth €54.34.

Listings sell for €54.34 on average, from €8.30 to €152.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €54.34 that is €5K to €14K a year per listing.

Average price
€54.34inside the $15 to $100 sweet spot
Price range
€8.30–€152.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€5K–€14K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Küchenmesser. It carries 2,539 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Küchenmesser
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
2,539per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Messerset Zwilling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

0%

  • Brand 163%
  • Brand 233%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Messerset Zwilling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Messerset Zwilling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zwilling messer225K/yr
  • messer zwilling29K/yr
  • zwilling messerset25K/yr
  • küchenmesser zwilling21K/yr
  • messerset zwilling27K/yr
  • zwilling knife11K/yr
  • zwilling gemüsemesser10K/yr
  • zwilling küchenmesser9K/yr
  • kochmesser zwilling10K/yr
  • messer zwilling küchenmesser8K/yr

Reviews and returns

What reviews say buyers love and hate about Messerset Zwilling

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Viel zu teuer, keine Qualität”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Messerset Zwilling questions

Answered from the same tracked data.