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Messerschärfer Klein

Fail

The top 5 brands take 98% of clicks, so Messerschärfer Klein is a Fail.

Flapen Score
34
34 / 100
Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size
€36K/yr43K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
84%top-5 click share · 6 brands · 60 sellers

Flapen Score

Messerschärfer Klein against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messerschärfer Klein is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messerschärfer Klein market on Amazon at a glance

Shoppers on Amazon Germany searched for Messerschärfer Klein 43K times last year and spent an estimated €36K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
6.0%
Market size, estimated
€36Ka year
Top search term
victorinox messerschärfer16K searches a year

02 · Price

A sale here is worth €14.01.

Listings sell for €14.01 on average, from €6.21 to €20.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €14.01 that is €1K to €4K a year per listing.

Average price
€14.01under the $15 to $100 sweet spot
Price range
€6.21–€20.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Messerschärfer. It carries 8,328 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#55in Messerschärfer
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
8,328per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Messerschärfer Klein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

60

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Messerschärfer Klein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Messerschärfer Klein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victorinox messerschärfer16K/yr
  • messerschärfer klein8K/yr
  • messerschärfer victorinox8K/yr
  • messerschärfer outdoor5K/yr
  • victorinox schärfer6K/yr

Reviews and returns

What reviews say buyers love and hate about Messerschärfer Klein

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“Messer gehen kaputt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Messerschärfer Klein questions

Answered from the same tracked data.