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Messerschärfer

Maybe

Shoppers spend an estimated $3.0M a year here. But demand is soft, at -27.4% this quarter, so Messerschärfer is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 48
Market size
€3.0M/yr2.2M searches / yr
90-day growth
-27.4%search demand this quarter
Competition
45%top-5 click share · 23 brands · 125 sellers

Flapen Score

Messerschärfer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messerschärfer is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messerschärfer market on Amazon at a glance

Shoppers on Amazon Germany searched for Messerschärfer 2.2M times last year and spent an estimated €3.0M. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.0M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
3.9%
Market size, estimated
€3.0Ma year
Peak month
December2.7× the quietest month
Top search term
messerschärfer1.6M searches a year

02 · Price

A sale here is worth €34.19.

Listings sell for €34.19 on average, from €6.14 to €137.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At €34.19 that is €85K to €103K a year per listing.

Average price
€34.19inside the $15 to $100 sweet spot
Price range
€6.14–€137.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
€85K–€103K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #16 within Messerschärfer. It carries 6,744 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#16in Messerschärfer
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
6,744per listing
Listings tracked
25

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Messerschärfer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

125

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

45%

Top 20: 93%

Open market

42%

  • Brand 122%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Messerschärfer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Messerschärfer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messerschärfer1.6M/yr
  • messerschleifer211K/yr
  • knife sharpener120K/yr
  • messer schärfen55K/yr
  • messerschärfer profi68K/yr
  • messer schleifen26K/yr
  • messer schleifgerät21K/yr
  • wmf gourmet messerschärfer4K/yr
  • wmf messerschärfer16K/yr
  • messer schärfer14K/yr

Reviews and returns

What reviews say buyers love and hate about Messerschärfer

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Benutzerfreundlichkeit”
13%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Leider unbefriedigend”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Messerschärfer questions

Answered from the same tracked data.