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Messerblock

Maybe

Shoppers spend an estimated $3.2M a year here. But demand is soft, at -25.7% this quarter, so Messerblock is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 4,240 Küche, Haushalt & Wohnen niches · +13 vs the category median of 48
Market size
€3.2M/yr3.5M searches / yr
90-day growth
-25.7%search demand this quarter
Competition
32%top-5 click share · 28 brands · 217 sellers

Flapen Score

Messerblock against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Messerblock is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messerblock market on Amazon at a glance

Shoppers on Amazon Germany searched for Messerblock 3.5M times last year and spent an estimated €3.2M. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
2.1%
Market size, estimated
€3.2Ma year
Peak month
December3.2× the quietest month
Top search term
messerblock1.2M searches a year

02 · Price

A sale here is worth €44.06.

Listings sell for €44.06 on average, from €9.21 to €152.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €44.06 that is €33K to €44K a year per listing.

Average price
€44.06inside the $15 to $100 sweet spot
Price range
€9.21–€152.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
€33K–€44K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #44 within Küchenmesser. It carries 2,867 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#44in Küchenmesser
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,867per listing
Listings tracked
53

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
50 months

Products

Top Messerblock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

217

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

32%

Top 20: 71%

Open market

47%

  • Brand 115%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Messerblock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Messerblock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messerblock1.2M/yr
  • messerset671K/yr
  • messerblock ohne messer474K/yr
  • messerblock mit messer333K/yr
  • messer set220K/yr
  • küchenmesser set168K/yr
  • knife set90K/yr
  • messerset mit block65K/yr
  • messerhalter47K/yr
  • messerblock schwarz45K/yr

Reviews and returns

What reviews say buyers love and hate about Messerblock

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Quali ungenügend”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Messerblock questions

Answered from the same tracked data.