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Mepal Kühlschrankdose

Fail

Shoppers spend an estimated $44K a year here, so Mepal Kühlschrankdose is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€44K/yr112K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
46%top-5 click share · 21 brands · 59 sellers

Flapen Score

Mepal Kühlschrankdose against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Mepal Kühlschrankdose is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mepal Kühlschrankdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Mepal Kühlschrankdose 112K times last year and spent an estimated €44K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
3.3%
Market size, estimated
€44Ka year
Peak month
January1.9× the quietest month
Top search term
käsedose21K searches a year

02 · Price

A sale here is worth €11.99.

Listings sell for €11.99 on average, from €4.13 to €26.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.99 that is €0 to €1K a year per listing.

Average price
€11.99under the $15 to $100 sweet spot
Price range
€4.13–€26.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #629 within Lebensmittelaufbewahrung. It carries 2,198 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
8.1%
Average rank
#629in Lebensmittelaufbewahrung
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
2,198per listing
Listings tracked
34

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mepal Kühlschrankdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

59

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

46%

Top 20: 85%

Open market

26%

  • Brand 130%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Mepal Kühlschrankdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mepal Kühlschrankdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • käsedose21K/yr
  • käsedose kühlschrank17K/yr
  • käsebox kühlschrank14K/yr
  • käse aufbewahrung12K/yr
  • käsebox12K/yr
  • käseaufbewahrung7K/yr
  • käse box5K/yr
  • käsebehälter6K/yr
  • käse dose5K/yr
  • mepal käsedose4K/yr

Reviews and returns

What reviews say buyers love and hate about Mepal Kühlschrankdose

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Defekt nach wenigen Wochen”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mepal Kühlschrankdose questions

Answered from the same tracked data.