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Mehlstreuer

Fail

Demand is soft, at -66.1% this quarter, so Mehlstreuer is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€69K/yr135K searches / yr
90-day growth
-66.1%search demand this quarter
Competition
58%top-5 click share · 26 brands · 55 sellers

Flapen Score

Mehlstreuer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Mehlstreuer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mehlstreuer market on Amazon at a glance

Shoppers on Amazon Germany searched for Mehlstreuer 135K times last year and spent an estimated €69K. The top 5 brands take 60% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -66.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-66.1%
Conversion, latest week
6.0%
Market size, estimated
€69Ka year
Top search term
mehlstreuer72K searches a year

02 · Price

A sale here is worth €8.56.

Listings sell for €8.56 on average, from €5.54 to €19.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.56 that is €856 to €2K a year per listing.

Average price
€8.56under the $15 to $100 sweet spot
Price range
€5.54–€19.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€856–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #74 within Backen. It carries 105 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
3.9%
Average rank
#74in Backen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
105per listing
Listings tracked
27

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mehlstreuer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

55

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

58%

Top 20: 93%

Open market

36%

  • Brand 118%
  • Brand 217%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Mehlstreuer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Mehlstreuer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mehlstreuer72K/yr
  • mehlstreuer brot backen14K/yr
  • mehl streuer7K/yr
  • mehlstreuer mit griff5K/yr
  • streufix5K/yr
  • streufix pampered chef5K/yr
  • mehlbestäuber brot4K/yr
  • mehlstreuer mit deckel14K/yr
  • mehlzerstäuber3K/yr
  • mehlstreuer mit deckel und griff6K/yr

Reviews and returns

What reviews say buyers love and hate about Mehlstreuer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Benutzerfreundlichkeit”
22%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Etwas größer wäre besser”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mehlstreuer questions

Answered from the same tracked data.