Skip to content

Matratzenunterlage

Fail

Shoppers spend an estimated $42K a year here, so Matratzenunterlage is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€42K/yr75K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Matratzenunterlage against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenunterlage is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratzenunterlage market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratzenunterlage 75K times last year and spent an estimated €42K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
3.6%
Market size, estimated
€42Ka year
Peak month
October1.3× the quietest month
Top search term
matratzenunterlage18K searches a year

02 · Price

A sale here is worth €15.48.

Listings sell for €15.48 on average, from €8.04 to €53.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €15.48 that is €4K to €8K a year per listing.

Average price
€15.48inside the $15 to $100 sweet spot
Price range
€8.04–€53.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #113 within Bettwaren & Bettwäsche. It carries 3,437 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
38%
Out of stock, average day
0.4%
Average rank
#113in Bettwaren & Bettwäsche
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
3,437per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Matratzenunterlage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

17%

  • Brand 127%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Matratzenunterlage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Matratzenunterlage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratzenunterlage18K/yr
  • matratzenunterlage 90x20014K/yr
  • lattenrostauflage8K/yr
  • lattenrost schoner8K/yr
  • lattenrostauflage 90x2006K/yr
  • matratzen unterlage6K/yr
  • lattenrostschoner 90x2006K/yr
  • lattenrost auflage5K/yr
  • matratze unterlage3K/yr

Reviews and returns

What reviews say buyers love and hate about Matratzenunterlage

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Dicke”
1.5%of orders come back
“Das Material ist sehr dünn”
A buyer, on “Dicke”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Matratzenunterlage questions

Answered from the same tracked data.