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Matratzenschoner 160x200 Baumwolle

Fail

Shoppers spend an estimated $33K a year here, so Matratzenschoner 160x200 Baumwolle is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€33K/yr18K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
57%top-5 click share · 17 brands · 23 sellers

Flapen Score

Matratzenschoner 160x200 Baumwolle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenschoner 160x200 Baumwolle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratzenschoner 160x200 Baumwolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratzenschoner 160x200 Baumwolle 18K times last year and spent an estimated €33K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
8.9%
Market size, estimated
€33Ka year
Top search term
matratzenschoner 160x200 baumwolle13K searches a year

02 · Price

A sale here is worth €20.36.

Listings sell for €20.36 on average, from €11.45 to €37.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.36 that is €0 to €2K a year per listing.

Average price
€20.36inside the $15 to $100 sweet spot
Price range
€11.45–€37.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #48 within Bettwaren & Bettwäsche. It carries 5,236 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#48in Bettwaren & Bettwäsche
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
5,236per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Matratzenschoner 160x200 Baumwolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

29%

  • Brand 121%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Matratzenschoner 160x200 Baumwolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Matratzenschoner 160x200 Baumwolle

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Dicke”
1.9%of orders come back
“Dünn”
A buyer, on “Dicke”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matratzenschoner 160x200 Baumwolle questions

Answered from the same tracked data.