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Matratzenschoner 140x200cm

Maybe

Buyers convert on 10.9% of searches. But demand is soft, at -15.2% this quarter, so Matratzenschoner 140x200cm is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Market size
€1.1M/yr733K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
57%top-5 click share · 16 brands · 19 sellers

Flapen Score

Matratzenschoner 140x200cm against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenschoner 140x200cm is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratzenschoner 140x200cm market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratzenschoner 140x200cm 733K times last year and spent an estimated €1.1M. The top 5 brands take 81% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
10.9%
Market size, estimated
€1.1Ma year
Peak month
September1.4× the quietest month
Top search term
matratzenschoner 140x200cm458K searches a year

02 · Price

A sale here is worth €13.76.

Listings sell for €13.76 on average, from €7.81 to €25.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €13.76 that is €69K to €83K a year per listing.

Average price
€13.76under the $15 to $100 sweet spot
Price range
€7.81–€25.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
€69K–€83K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #17 within Bettwaren & Bettwäsche. It carries 12,733 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
1.3%
Average rank
#17in Bettwaren & Bettwäsche
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
12,733per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Matratzenschoner 140x200cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

15%

  • Brand 123%
  • Brand 220%
  • Brand 319%
  • Brand 413%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Matratzenschoner 140x200cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Matratzenschoner 140x200cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratzenschoner 140x200cm458K/yr
  • matratzenschoner 140x20050K/yr
  • matrazenschoner140/20047K/yr
  • matratzenschoner 140+x+200+cm43K/yr
  • matratzenschutz 140x20019K/yr
  • nässeschutz 140x20018K/yr
  • inkontinenz bettunterlage 140x20016K/yr
  • matratzenschoner 140x200cm wasserdicht11K/yr
  • matratzenschoner wasserdicht 140x20011K/yr
  • wasserdichter matratzenschoner 140x2006K/yr

Reviews and returns

What reviews say buyers love and hate about Matratzenschoner 140x200cm

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Richtig ungut”
A buyer, on “Qualität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Matratzenschoner 140x200cm questions

Answered from the same tracked data.