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Matratzenschoner 120x200

Maybe

Buyers convert on 13.0% of searches. But demand is soft, at -13.3% this quarter, so Matratzenschoner 120x200 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€311K/yr168K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
62%top-5 click share · 13 brands · 17 sellers

Flapen Score

Matratzenschoner 120x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenschoner 120x200 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratzenschoner 120x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratzenschoner 120x200 168K times last year and spent an estimated €311K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €311K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
13.0%
Market size, estimated
€311Ka year
Peak month
November1.3× the quietest month
Top search term
matratzenschoner 120x200119K searches a year

02 · Price

A sale here is worth €14.16.

Listings sell for €14.16 on average, from €9.15 to €29.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €14.16 that is €18K to €21K a year per listing.

Average price
€14.16under the $15 to $100 sweet spot
Price range
€9.15–€29.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€18K–€21K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #18 within Bettwaren & Bettwäsche. It carries 15,554 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
76%
Out of stock, average day
5.3%
Average rank
#18in Bettwaren & Bettwäsche
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
15,554per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Matratzenschoner 120x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

16%

  • Brand 124%
  • Brand 222%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Matratzenschoner 120x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Matratzenschoner 120x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratzenschoner 120x200119K/yr
  • matratzenschoner 120x200 wasserdicht10K/yr
  • nässeschutz 120x20010K/yr
  • matratzenschoner 120x200cm13K/yr
  • inkontinenz bettunterlage 120x2003K/yr
  • matratzenschoner 120 x 2004K/yr
  • matratzenschutz 120x2005K/yr
  • matratzenschoner wasserdicht 120x2004K/yr

Reviews and returns

What reviews say buyers love and hate about Matratzenschoner 120x200

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“120 passt nicht”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matratzenschoner 120x200 questions

Answered from the same tracked data.