Matratzenhalter
MaybeThe top 5 brands take only 36% of clicks. But shoppers spend an estimated $46K a year here, so Matratzenhalter is a Maybe.
- Flapen Score
- 55 / 100Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 4855
- Market size
- €46K/yr111K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 30%top-5 click share · 45 brands · 51 sellers
Flapen Score
Matratzenhalter against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenhalter is stronger. Inside it, weaker.
Market
The Matratzenhalter market on Amazon at a glance
Shoppers on Amazon Germany searched for Matratzenhalter 111K times last year and spent an estimated €46K. The top 5 brands take 36% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €46Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- matratzenhalter34K searches a year
02 · Price
A sale here is worth €16.55.
Listings sell for €16.55 on average, from €6.48 to €35.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.55 that is €0 to €2K a year per listing.
- Average price
- €16.55inside the $15 to $100 sweet spot
- Price range
- €6.48–€35.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #146 within Bettwaren & Bettwäsche. It carries 447 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 16.7%
- Average rank
- #146in Bettwaren & Bettwäsche
- Average rating
- 4.15 starsAmazon Germany average 4.37 stars
- Average reviews
- 447per listing
- Listings tracked
- 58
04 · Newcomers
1 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Matratzenhalter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
51
Top-5 brand share
36%
Top 20: 80%
Top-5 click share
30%
Top 20: 70%
Open market
59%
- Brand 113%
- Brand 26%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Matratzenhalter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Matratzenhalter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matratzenhalter34K/yr
- matratzenhalter gegen verrutschen27K/yr
- matratzen stopper6K/yr
- matratzenhalter boxspringbett7K/yr
- matratzen rutschstopper6K/yr
- matratzen halter6K/yr
- matratzen halterung10K/yr
- matratzenstopper5K/yr
- matratzenbügel5K/yr
- boxspringbett matratzenhalter4K/yr
Reviews and returns
What reviews say buyers love and hate about Matratzenhalter
We read the reviews and the return reasons for every product selling here.
“wird somit schmaler”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bodenventilator
€400K/yr>1,000%
Camping Geschirr
€686K/yr+103.9%
Weinkühler
€314K/yr+204.8%
Bügelbrett
€2.9M/yr+20.0%
Helium Gasflasche
€5.3M/yr+3.1%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matratzenhalter questions
Answered from the same tracked data.