Matratzenhalter

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

2.5%

Market size, estimated

€46Ka year

Peak month

November1.6× the quietest month

Top search term

matratzenhalter34K searches a year

Listings sell for €16.55 on average, from €6.48 to €35.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.55 that is €0 to €2K a year per listing.

Average price

€16.55inside the $15 to $100 sweet spot

Price range

€6.48–€35.57

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

2.7%of orders · Amazon Germany median 1.1%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #146 within Bettwaren & Bettwäsche. It carries 447 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

16.7%

Average rank

#146in Bettwaren & Bettwäsche

Average rating

4.15 starsAmazon Germany average 4.37 stars

Average reviews

447per listing

Listings tracked

58

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months