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Matratzenbezug 140x200

Fail

Shoppers spend an estimated $65K a year here, so Matratzenbezug 140x200 is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€65K/yr76K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
65%top-5 click share · 16 brands · 18 sellers

Flapen Score

Matratzenbezug 140x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratzenbezug 140x200 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratzenbezug 140x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratzenbezug 140x200 76K times last year and spent an estimated €65K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
4.3%
Market size, estimated
€65Ka year
Peak month
August1.3× the quietest month
Top search term
matratzenbezug 140x20058K searches a year

02 · Price

A sale here is worth €19.88.

Listings sell for €19.88 on average, from €7.66 to €56.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €19.88 that is €2K to €5K a year per listing.

Average price
€19.88inside the $15 to $100 sweet spot
Price range
€7.66–€56.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #45 within Bettwaren & Bettwäsche. It carries 13,287 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
4.6%
Average rank
#45in Bettwaren & Bettwäsche
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
13,287per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Matratzenbezug 140x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

17%

  • Brand 135%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Matratzenbezug 140x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Matratzenbezug 140x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratzenbezug 140x20058K/yr
  • matratzenbezug 140x200cm10K/yr
  • mattress cover 140x2005K/yr
  • matratzenbezug - 140x2003K/yr

Reviews and returns

What reviews say buyers love and hate about Matratzenbezug 140x200

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“Bestelle lieber etwas hochwertiges für mehr Geld (Wer billig kauft, kauft zwei mal -_-)”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matratzenbezug 140x200 questions

Answered from the same tracked data.