Skip to content
52

matratzenauflage 90x200cm

Worth a look

Shows a sweet-spot price point ($24.57 avg), but a small market ($51K/yr) keeps it on the watch list.

Market size 13Growth 23Conversion 52Competition 57Returns 84Price range 88Avg price 95Brand share 76Review moat 25Quality gap 63

Avg price

Incredible€24.57

avg listing price — sweet spot $15–$100

Price range

Great€6.73–€97.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,579.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Market size

Bad€51K

€51K/yr · 48K searches

According to Flapen's Amazon Germany niche tracking, matratzenauflage 90x200cm is a €51K/yr Amazon Germany market (48K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

matratzenauflage 90x200cm market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€74K–€98K
units × avg price
Conversion rate
4.3%
Avg BSR
#27
Page quality
0%
Prime
78%
Sponsored
92%
Out of stock
0.2%
Avg brand age
53 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

31

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

51%

Top 20: 87%

Open market

34%

  • Gentle North15%
  • Utopia Bedding13%
  • Twinzen13%
  • Blumtal9%
  • Traumnacht8%
  • FH FAM' HOME HOME COSINESS7%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -3.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top matratzenauflage 90x200cm search terms

  • matratzenauflage 90x200cm34K/yr
  • matratzenauflage 90x2006K/yr
  • unterbett 90x2004K/yr
  • bettauflage 90x2003K/yr
All search terms

Top matratzenauflage 90x200cm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matratzenauflage 90x200cm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Gesamtgröße16%

“Passt”

beworben Vs Tatsächliches Produkt9%

“Macht was es soll”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung ok”

Komfort insgesamt8%

“Super Topper, sehr bequem”

Weiches Gefühl5%

“Das Material fühlt sich angenehm weich an”

Schlafqualität4%

“Guter Schlaf”

Kissen3%

“Utopia Bedding Matratzenschoner”

Schaum2%

“Super Matratzenauflage”

Wasserbeständigkeit2%

“Super Material und wasserdicht”

What buyers complain about

Dicke11%

“Das Material ist sehr dünn”

Griff9%

“Rutschpartie”

Geruch6%

“Stinkt nach Chemie”

Waschechtheit5%

“Waschbarkeit nur bis 30°C ist aber für sowas definitiv zu wenig”

Gesamtgröße5%

“Passt nicht gut”

Geräuschpegel5%

“Knistert”

Materialqualität5%

“das Material wirkt etwas einfach.”

Qualität insgesamt4%

“Qualitativ ungenügend”

Auslaufsicher4%

“Undicht”

Haltbarkeit3%

“Läuft ein und ist damit unbrachbar”

Top return reasons

Gesamtgröße23%
Materialqualität15%
Dünn11%
Qualität insgesamt11%
Geräuschpegel5%
Hartes Gefühl4%
Geruch4%
Komfort insgesamt3%
beworben Vs Tatsächliches Produkt3%
Weiches Gefühl2%

Common questions

Is matratzenauflage 90x200cm profitable to sell on Amazon Germany?
The niche generates €51K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the matratzenauflage 90x200cm niche?
29 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in matratzenauflage 90x200cm?
Top complaints mined from reviews: Dicke, Griff, Geruch. The return rate is 1.6%.
When does demand for matratzenauflage 90x200cm peak?
Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the matratzenauflage 90x200cm niche?
Listings span €6.73–€97.15; the average listing price is €24.57 (sweet spot $15–$100). The average incumbent carries 4,579 reviews — the moat a new listing must climb.