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Matratze 90x200

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 1.5% of searches, so Matratze 90x200 is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size
€3.5M/yr3.5M searches / yr
90-day growth
-3.9%search demand this quarter
Competition
46%top-5 click share · 22 brands · 27 sellers

Flapen Score

Matratze 90x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratze 90x200 is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 90x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 90x200 3.5M times last year and spent an estimated €3.5M. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.5M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.5%
Market size, estimated
€3.5Ma year
Peak month
November1.7× the quietest month
Top search term
matratze 90x2001.8M searches a year

02 · Price

A sale here is worth €67.40.

Listings sell for €67.40 on average, from €36.21 to €174.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €67.40 that is €101K to €135K a year per listing.

Average price
€67.40inside the $15 to $100 sweet spot
Price range
€36.21–€174.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€101K–€135K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #55 within Schlafzimmer. It carries 4,013 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
4.5%
Average rank
#55in Schlafzimmer
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
4,013per listing
Listings tracked
41

04 · Newcomers

17 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
17Amazon's first-year sales bar
Average brand age
50 months

Products

Top Matratze 90x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

27

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

46%

Top 20: 79%

Open market

27%

  • Brand 121%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Matratze 90x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Matratze 90x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratze 90x2001.8M/yr
  • matratze499K/yr
  • matratzen319K/yr
  • mattress165K/yr
  • kaltschaummatratze 90x200101K/yr
  • matratze 90x200 h475K/yr
  • 90x200cm matratze51K/yr
  • rollmatratze 90x20046K/yr
  • mattress 90x20049K/yr
  • taschenfederkernmatratze 90x200cm55K/yr

Reviews and returns

What reviews say buyers love and hate about Matratze 90x200

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Komfort insgesamt”
14%of negative reviews mention “Hartes Gefühl”
0.5%of orders come back
“Sehr hart für Kinder”
A buyer, on “Hartes Gefühl”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matratze 90x200 questions

Answered from the same tracked data.