Is matratze 90x190 kinder profitable to sell on Amazon Germany?

The niche generates €159K/yr across 21 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).

How competitive is the matratze 90x190 kinder niche?

11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in matratze 90x190 kinder?

Top complaints mined from reviews: Hartes Gefühl, Qualität insgesamt, Geruch. The return rate is 0.2%.

When does demand for matratze 90x190 kinder peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the matratze 90x190 kinder niche?

Listings span €41.57–€163.18; the average listing price is €62.55 (sweet spot $15–$100). The average incumbent carries 3,587 reviews — the moat a new listing must climb.

matratze 90x190 kinder

Skip it

Soft demand (-11.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€62.55

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay€41.57–€163.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€159K

€159K/yr · 160K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,586.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, matratze 90x190 kinder is a €159K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 90x190 kinder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €250K–€313K; units × avg price
Conversion rate: 1.6%
Avg BSR: #29
Page quality: 0%
Prime: 19%
Sponsored: 67%
Out of stock: 5.6%
Avg brand age: 53 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

DREAMSTAR27%
Traumnacht27%
Träumegut2418%
Arensberger7%
Betten-ABC7%
bett16%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top matratze 90x190 kinder search terms

matratze 90x190100K/yr -8.8%1.9% conv.
matratze 190x9015K/yr -11.8%1.9% conv.
matratze 90 x 1909K/yr +2.6%1.6% conv.
matratze 90x190 kinder7K/yr -16.3%2.1% conv.
matratzen 90x1905K/yr +9.6%1.1% conv.
90x190cm matratze6K/yr -12.9%1.4% conv.
matratze 90x190 10cm hoch5K/yr -24.3%2.6% conv.
kindermatratze 90x1905K/yr -30.0%1.9% conv.
matratze 190 x 90 cm4K/yr -10.0%2.2% conv.
matratze 90x190 12cm hoch4K/yr -86.3%1.5% conv.

All search terms

Top matratze 90x190 kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DREAMSTAR€41.794.2★5,904 rev

Träumegut24€57.274.2★27,954 rev

Traumnacht€43.474.0★86 rev

Traumnacht€50.094.3★12,983 rev

Bodyguard bett1 Anti-Kartell-Matratze 90x190. Deutschlands meistgekaufte Matratze (2in1 Liegehärten Mittelfest & Fester Bezug 60C waschbar Oeko-TEX 100 Ergonomiemodule QXSchaum)

bett1€163.184.6★13,648 rev

Newest

by launch date

Traumnacht€43.4786 rev

6mo ago

Traumnacht€42.88374 rev

6mo ago

Sleepneo Matratze 90x190 - Höhe 15cm Duo Härtegrad H2 H3-7-Zonen Kaltschaummatratze - Bequem hygienisch atmungsaktiv

Sleepneo€57.5511 rev

6mo ago

Arensberger Kindermatratze Jugendmatratze 90x190cm 13cm hoch Alter 5 bis 16 Jahre Bezug | punktelastischer Gelschaum | waschbarer & Abnehmbarer Premium Bezug Allergiker freundlich

Arensberger€53.61144 rev

7mo ago

Arensberger€56.70509 rev

8mo ago

What buyers say about matratze 90x190 kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt31%

“Wie beschrieben passt alles sehr gemütliche Matratzen alles super”

Qualität insgesamt16%

“Top Produkt”

Schaum15%

“Super Matratze”

Preis-Leistungs-Verhältnis10%

“Top Preis-Leistung”

Geruch8%

“stinkt auch nicht”

Gesamtgröße6%

“Wie beschrieben passt alles sehr gemütliche Matratzen alles super”

Weiches Gefühl2%

“Glatte 6 in allen Belangen”

beworben Vs Tatsächliches Produkt1%

“Entspricht meinen Erwartungen,”

Kissen1%

“Sehr guter Liegekomfort”

Lokal hergestellt1%

“deutsches Produkt, ausgezeichnete Qualität”

What buyers complain about

Hartes Gefühl20%

“Sehr hart für Kinder”

Qualität insgesamt15%

“Für den Preis hätten wir mehr Qualität und vor allem besseren Kundenservice erwartet”

Geruch14%

“Stinkt abnormal nach Chemie”

Gesamtgröße8%

“Maße und Support mangelhaft”

Höhe6%

“leider ist das Pflegebett meines Mannes nicht tiefer zu stellen”

Komfort insgesamt5%

“unbequem”

Dicke4%

“also ist am Ende dann nochmal 3-4 cm dünner.”

Kissen3%

“Matraze viel zu hart”

Weiches Gefühl3%

“Anders als bei anderen Kunden sind wir mit der Weichheit der Matratze überhaupt nicht zufrieden”

Preis-Leistungs-Verhältnis3%

“Ist das Geld nicht wert”

Top return reasons

Gesamtgröße49%

Hartes Gefühl16%

Höhe8%

Komfort insgesamt5%

Qualität insgesamt4%

Geruch4%

Dünn3%

Dicke2%

Kissen1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is matratze 90x190 kinder profitable to sell on Amazon Germany?: The niche generates €159K/yr across 21 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
How competitive is the matratze 90x190 kinder niche?: 11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in matratze 90x190 kinder?: Top complaints mined from reviews: Hartes Gefühl, Qualität insgesamt, Geruch. The return rate is 0.2%.
When does demand for matratze 90x190 kinder peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the matratze 90x190 kinder niche?: Listings span €41.57–€163.18; the average listing price is €62.55 (sweet spot $15–$100). The average incumbent carries 3,587 reviews — the moat a new listing must climb.

matratze 90x190 kinder

matratze 90x190 kinder market data

Competition & brand share

Demand & seasonality

Top matratze 90x190 kinder search terms

Top matratze 90x190 kinder products on Amazon

Top sellers

Newest

Trending

What buyers say about matratze 90x190 kinder

What buyers love

What buyers complain about

Top return reasons

Common questions

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