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matratze 80x200

Worth a look

Shows low returns (1.2%), but weak search conversion (1.4%) keeps it on the watch list.

Market size 52Growth 19Conversion 17Competition 64Returns 92Price range 50Avg price 90Brand share 35Review moat 25Quality gap 75

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€58.73

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good€314K

€314K/yr · 384K searches

Price range

Good€34.50–€165.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,263.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, matratze 80x200 is a €314K/yr Amazon Germany market (384K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 80x200 market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€470K–€587K
units × avg price
Conversion rate
1.4%
Avg BSR
#47
Page quality
0%
Prime
33%
Sponsored
73%
Out of stock
5.0%
Avg brand age
52 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

12%

  • Traumnacht31%
  • DREAMSTAR20%
  • Träumegut2419%
  • Betten-ABC8%
  • MSS e.K.5%
  • Arensberger4%
  • Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top matratze 80x200 search terms

  • matratze 80x200248K/yr
  • kaltschaummatratze 80x20012K/yr
  • matratze 80 x 200cm21K/yr
  • 80x200cm matratze11K/yr
  • matratze 80x200 h414K/yr
  • matratzen 80x20010K/yr
  • matratze 80x200 20cm hoch6K/yr
  • taschenfederkernmatratze 80x2008K/yr
  • 80x2006K/yr
  • matratze 80x200 h37K/yr
All search terms

Top matratze 80x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€13K8%€25K12%€38K16%€50K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matratze 80x200

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Komfort insgesamt18%

“Super Matratze”

Preis-Leistungs-Verhältnis18%

“Preis unschlagbar”

Schaum6%

“Super Matratze”

beworben Vs Tatsächliches Produkt6%

“Entspricht unsere Erwartungen”

Gesamtgröße4%

“Passt”

Geruch3%

“Kein störender Geruch”

Benutzerfreundlichkeit3%

“Super verwendbar”

Messung / Ablesegenauigkeit2%

“Deswegen sind die Vorarbeiten so wichtig, genaues Messen”

sackt/Ausgüsse2%

“Tolle Matratze schläft sich gut drauf”

What buyers complain about

Geruch19%

“Stinkt auch noch nach 4 Wochen”

Hartes Gefühl13%

“H3 zu weich”

Dicke12%

“Zu dünn”

Gesamtgröße11%

“gross”

beworben Vs Tatsächliches Produkt8%

“Aufgrund der falschen Produktbeschreibung”

Qualität insgesamt6%

“Schlechte Verarbeitung und Qualität”

Rost/Korrodieren5%

“Nach einem Jahr schon durchgelegen, trotz hochwertigem Rost und ständigem Wenden”

Kissen4%

“Die Matratze wirkt leider extrem billig”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Eine kurze Anweisung wäre schön gewesen (das mit dem 24 h warten nach Lieferung vor der Benutzung stand leider nur im Internet).”

Benutzerfreundlichkeit3%

“Dieser lässt sich furchtbar schwer abnehmen, ganz zu schweigen vom neu beziehen”

Top return reasons

Gesamtgröße30%
Hartes Gefühl17%
Höhe10%
Komfort insgesamt8%
Geruch7%
Dünn6%
Qualität insgesamt5%
Dicke5%
beworben Vs Tatsächliches Produkt3%
Weiches Gefühl3%

Common questions

Is matratze 80x200 profitable to sell on Amazon Germany?
The niche generates €314K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the matratze 80x200 niche?
13 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in matratze 80x200?
Top complaints mined from reviews: Geruch, Hartes Gefühl, Dicke. The return rate is 1.2%.
When does demand for matratze 80x200 peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the matratze 80x200 niche?
Listings span €34.50–€165.57; the average listing price is €58.73 (sweet spot $15–$100). The average incumbent carries 4,263 reviews — the moat a new listing must climb.