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matratze 80x190

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 51Conversion 20Competition 22Returns 59Price range 49Avg price 86Brand share 10Review moat 32Quality gap 58

Avg price

Great€68.97

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+21.8%

90-day search growth — must beat 0% to launch

Price range

Okay€40.42–€162.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,310.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€58K

€58K/yr · 51K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, matratze 80x190 is a €58K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 80x190 market data

Units sold / yr
1K–2K
avg 100–250/product
Revenue / yr
€86K–€103K
units × avg price
Conversion rate
1.6%
Avg BSR
#88
Page quality
0%
Prime
54%
Sponsored
54%
Out of stock
17.3%
Avg brand age
46 months
Avg seller age
199 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Traumnacht59%
  • DREAMSTAR25%
  • Sleepneo5%
  • bett14%
  • wowttrelax3%
  • BMM2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top matratze 80x190 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€17K40%€23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about matratze 80x190

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Tolle Qualität, sehr bequem zu schlafen”

Weiches Gefühl10%

“Etwas weich”

Komfort insgesamt10%

“Sehr guter liege Komfort bei dem Preis”

Gewicht leicht10%

“Leichte Matratze”

Preis-Leistungs-Verhältnis8%

“Preis Leistung super”

Gesamtgröße8%

“Ich brauche nicht alles aufzuzählen, denn es passt einfach alles”

beworben Vs Tatsächliches Produkt5%

“Artikel wie beschrieben”

Schaum5%

“Super Matratze”

What buyers complain about

Hartes Gefühl28%

“Hart bestellt, und hart bekommen”

Geruch17%

“Stinkt schrecklich”

Top return reasons

Gesamtgröße58%
Hartes Gefühl16%
Funktionalität insgesamt5%
Geruch5%
Qualität insgesamt3%
Komfort insgesamt3%
Höhe3%
Kissen2%
Dicke2%
Haltbarkeit2%

Common questions

Is matratze 80x190 profitable to sell on Amazon Germany?
The niche generates €58K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Skip it (36/100).
How competitive is the matratze 80x190 niche?
7 brands and 12 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in matratze 80x190?
Top complaints mined from reviews: Hartes Gefühl, Geruch. The return rate is 2.7%.
When does demand for matratze 80x190 peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the matratze 80x190 niche?
Listings span €40.42–€162.79; the average listing price is €68.97 (sweet spot $15–$100). The average incumbent carries 3,310 reviews — the moat a new listing must climb.