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Matratze 70x190

Fail

The top 5 brands take 95% of clicks, so Matratze 70x190 is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€93K/yr107K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 12 sellers

Flapen Score

Matratze 70x190 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratze 70x190 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 70x190 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 70x190 107K times last year and spent an estimated €93K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
1.6%
Market size, estimated
€93Ka year
Peak month
March3.0× the quietest month
Top search term
matratze 70x20065K searches a year

02 · Price

A sale here is worth €54.71.

Listings sell for €54.71 on average, from €26.11 to €84.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €54.71 that is €0 to €5K a year per listing.

Average price
€54.71inside the $15 to $100 sweet spot
Price range
€26.11–€84.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #128 within Schlafzimmer. It carries 2,708 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
44%
Out of stock, average day
8.8%
Average rank
#128in Schlafzimmer
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
2,708per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Matratze 70x190 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Matratze 70x190 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Matratze 70x190 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratze 70x20065K/yr
  • matratze 70x19021K/yr
  • matratze 70x18010K/yr
  • matratze 70 x 200cm6K/yr
  • matratze 75x2005K/yr

Reviews and returns

What reviews say buyers love and hate about Matratze 70x190

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Komfort insgesamt”
33%of negative reviews mention “Geruch”
1.8%of orders come back
“Nach einer Woche riecht die Matratze immer noch unangenehm”
A buyer, on “Geruch”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Matratze 70x190 questions

Answered from the same tracked data.