Is matratze 70x190 profitable to sell on Amazon Germany?

The niche generates €93K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (45/100).

How competitive is the matratze 70x190 niche?

8 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in matratze 70x190?

Top complaints mined from reviews: Geruch, Hartes Gefühl, Haltbarkeit. The return rate is 1.8%.

When does demand for matratze 70x190 peak?

Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the matratze 70x190 niche?

Listings span €26.11–€84.10; the average listing price is €54.71 (sweet spot $15–$100). The average incumbent carries 2,708 reviews — the moat a new listing must climb.

matratze 70x190

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible€26.11–€84.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€54.71

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,708.19

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€93K

€93K/yr · 107K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, matratze 70x190 is a €93K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 70x190 market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €82K–€109K; units × avg price
Conversion rate: 1.6%
Avg BSR: #128
Page quality: 0%
Prime: 44%
Sponsored: 75%
Out of stock: 8.8%
Avg brand age: 51 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Traumnacht59%
MSS e.K.21%
Doctorsleep7%
hERZtal4%
Twillie3%
MiaSuite2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top matratze 70x190 search terms

matratze 70x20065K/yr +11.8%1.1% conv.
matratze 70x19021K/yr +39.3%0.7% conv.
matratze 70x18010K/yr +15.2%1.0% conv.
matratze 70 x 200cm6K/yr -9.0%1.2% conv.
matratze 75x2005K/yr +11.4%0.2% conv.

All search terms

Top matratze 70x190 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Traumnacht€45.444.1★1,040 rev

Traumnacht€45.784.3★12,983 rev

MSS e.K.€84.104.3★4,422 rev

Doctorsleep Medisleep Kaltschaum Rollmatratze 70x190 cm Härtegrad 3 Kern 10 cm Bezug Milano glatt

Doctorsleep€51.484.4★647 rev

Traumnacht€46.804.2★103 rev

Newest

by launch date

hERZtal 7-Zonen Taschenfederkernmatratze 22 cm H2-H5 Härtegrade beidseitiger Topper (weich/fest) ergonomisch & atmungsaktiv Oeko-TEX 30 Nächte Probeschlafen gerollt geliefert (70x200 cm H2)

hERZtal€41.4210 rev

4mo ago

Traumnacht€46.80103 rev

1y ago

Twillie€26.11613 rev

2y ago

IZER Wave Kaltschaummatratze Härtegrad H3 70x190 11cm Orthopädische Matratze 7-Zonen Matratzenbezug mit Reißverschluss

IZER€57.0750 rev

3y ago

Traumnacht€45.441,040 rev

3y ago

What buyers say about matratze 70x190

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt40%

“Matratze ist echt super Bequem”

Qualität insgesamt20%

“gutes Produkt”

Preis-Leistungs-Verhältnis20%

“Alles Bestens, sehr gutes Preis-Leistungs-Verhältnis”

Geruch10%

“Gute stinkende Matratze”

Stärke3%

“ist schön stabil”

Schaum3%

“Super Matratze, sehr bequem”

sackt/Ausgüsse3%

“Sie drückt nicht, ist schön stabil und man bekommt keine Rückenschmerzen”

What buyers complain about

Geruch33%

“Nach einer Woche riecht die Matratze immer noch unangenehm”

Hartes Gefühl33%

“Einfach nur hart”

Haltbarkeit17%

“Nicht sehr langlebig”

Umweltfreundlichkeit17%

“ist auch nicht sehr nachhaltig”

Top return reasons

Gesamtgröße45%

Hartes Gefühl14%

Weiches Gefühl8%

Komfort insgesamt7%

Geruch6%

Höhe4%

Funktionalität insgesamt3%

Dicke3%

Dünn3%

sackt/Ausgüsse2%

Common questions

Is matratze 70x190 profitable to sell on Amazon Germany?: The niche generates €93K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (45/100).
How competitive is the matratze 70x190 niche?: 8 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in matratze 70x190?: Top complaints mined from reviews: Geruch, Hartes Gefühl, Haltbarkeit. The return rate is 1.8%.
When does demand for matratze 70x190 peak?: Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the matratze 70x190 niche?: Listings span €26.11–€84.10; the average listing price is €54.71 (sweet spot $15–$100). The average incumbent carries 2,708 reviews — the moat a new listing must climb.