Is matratze+160x200+testsieger profitable to sell on Amazon Germany?

The niche generates €321K/yr across 84 tracked products. 17 of 31 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the matratze+160x200+testsieger niche?

44 brands and 50 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in matratze+160x200+testsieger?

Top complaints mined from reviews: Hartes Gefühl, Qualität insgesamt, Komfort insgesamt. The return rate is 1.1%.

When does demand for matratze+160x200+testsieger peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the matratze+160x200+testsieger niche?

Listings span €66.36–€354.64; the average listing price is €143.39 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.

matratze+160x200+testsieger

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great22%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€143.39

avg listing price — sweet spot $15–$100

Market size

Good€321K

€321K/yr · 130K searches

Review moat

Okay2,060.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€66.36–€354.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, matratze+160x200+testsieger is a €321K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze+160x200+testsieger market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €215K–€287K; units × avg price
Conversion rate: 1.7%
Avg BSR: #120
Page quality: 0%
Prime: 60%
Sponsored: 82%
Out of stock: 12.8%
Avg brand age: 43 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

22%

Top 20: 56%

Open market

51%

BedStory20%
PurrJoys8%
Novilla6%
MOLPHIT5%
BMM5%
Queblox5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top matratze+160x200+testsieger search terms

matratze 160x200 h444K/yr -1.9%1.4% conv.
matratze 160x200 h516K/yr +17.3%0.9% conv.
taschenfederkernmatratze 160x20020K/yr -8.0%1.0% conv.
matratze 160x200 kaltschaum8K/yr +59.5%1.0% conv.
matratze 160x200 30cm hoch12K/yr -36.3%1.3% conv.
rollmatratze 160x2007K/yr +16.3%0.6% conv.
kaltschaummatratze 160x200 h36K/yr +23.4%0.4% conv.
boxspringmatratze 160x2007K/yr -25.8%0.5% conv.
matratze 160x200 federkern4K/yr -2.4%1.2% conv.
orthopädische matratze 160x2004K/yr -32.6%0.5% conv.

All search terms

Top matratze+160x200+testsieger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BedStory Matratze 160x200 cm Taschenfederkernmatratze 26 cm H4 mit Komfortschicht aus Memory-Schaum orthopädisch und ergonomisch waschbarer & Abnehmbarer Bezug

BedStory€142.164.5★96 rev

Queblox Matratze 160x200 Höhe 28cm mit Oeko-TEX Zertifiziert 7 Zonen Taschenfederkernmatratze mit Komfortschaum Gewebe mit weicher Oberfläche Matratze für Erwachsene Härtegrad H3

Queblox€146.964.4★934 rev

PurrJoys Matratze 160x200 H3 & H4 mit Oeko-TEX Zertifiziert Höhe 25 cm 7 Zonen Taschenfederkernmatratze mit Memory Foam Federkernmatratze mit weicher Oberfläche für Erwachsene

PurrJoys€121.044.3★897 rev

PurrJoys Matratze 160x200 H4 & H5 Höhe 25 cm mit Oeko-TEX Zertifiziert Fest 7-Zonen Taschenfederkern für Seitenschläfer & Rückenschläfer 100 Nächte Probeschlafen

PurrJoys€138.624.3★897 rev

MOLPHIT Matratze Extra Fest 160x200cm Härtegrad H5 H4 mit Oeko-TEX Zertifiziert Höhe 25 cm Taschenfederkernmatratze 7 Zonen Hybrid-Matratze mit Individuelle Federkern & Memory-Schaum

MOLPHIT€153.054.3★2,798 rev

Newest

by launch date

VASAGLE Matratze 160 x 200 x 20 cm Taschenfederkernmatratze aus Gel-Memory-Schaumstoff mittelfest H3 Ergonomische Körperanpassung Bewegungsisolierung atmungsaktiver Bezug blau RMZ215QZ02

VASAGLE€101.50268 rev

5mo ago

BedStory Matratze 160x200 cm Taschenfederkernmatratze 26 cm H4 mit Komfortschicht aus Memory-Schaum orthopädisch und ergonomisch waschbarer & Abnehmbarer Bezug

BedStory€142.1696 rev

6mo ago

BedStory Matratze 160x200cm 7-Zonen Taschenfederkernmatratze Höhe 20cm H4 Härtegrad Matratze Gedächtnisschaum und unabhängige Sackfeder Rückenentlastende Blau

BedStory€106.8356 rev

6mo ago

Bednew Matratze 160 x 200cm 31cm Federkernmatratze H3 Höhe 7-Zonen Orthopädische Taschenfederkernmatratze mit Comfort Memory-Schaum Schicht Öko-Tex Zertifiziert 101Nächte Probeschlafen

Bednew€146.05484 rev

7mo ago

PurrJoys Matratze 160x200 H3 & H4 mit Oeko-TEX Zertifiziert Höhe 25 cm 7 Zonen Taschenfederkernmatratze mit Memory Foam Federkernmatratze mit weicher Oberfläche für Erwachsene

PurrJoys€121.04897 rev

7mo ago

What buyers say about matratze+160x200+testsieger

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Comfort”

Qualität insgesamt19%

“Super Produkt”

Schaum16%

“Super Matratze”

Preis-Leistungs-Verhältnis12%

“Für mich das beste Preis-Leistungs-Verhältnis, das ich gefunden habe”

Gesamtgröße5%

“Geht fit”

beworben Vs Tatsächliches Produkt4%

“Hält was sie verspricht”

Weiches Gefühl3%

“Es ist weich und bestätigbar”

sackt/Ausgüsse3%

“Man sinkt nicht ein und wacht ausgeruht auf”

Kissen1%

“Super Matratze,sehr zu ent”

Stärke1%

“stabil super zu empfehlen”

What buyers complain about

Hartes Gefühl15%

“Zu hart und Federkern spürbar”

Qualität insgesamt13%

“Poor quality”

Komfort insgesamt9%

“Unbequem”

Gesamtgröße6%

“Matratze zu klein, 5cm zu klein!!!!”

Gewicht schwer6%

“etwas schwer”

Geruch5%

“Stinkt super stark nach Chemie”

Haltbarkeit5%

“Jedoch nach ca. 2 Monaten begannen sich Kuhlen zu bilden, welche sich auch nicht "zurückbildeten".”

Dicke5%

“zudem relativ dünn”

beworben Vs Tatsächliches Produkt4%

“falsche Produktangaben”

Weiches Gefühl3%

“Sehr weich und man spürt die Federn regelrecht”

Top return reasons

Gesamtgröße36%

Hartes Gefühl15%

Komfort insgesamt12%

Qualität insgesamt7%

Kissen4%

Weiches Gefühl4%

Höhe4%

beworben Vs Tatsächliches Produkt3%

Dünn3%

Geruch2%

Common questions

Is matratze+160x200+testsieger profitable to sell on Amazon Germany?: The niche generates €321K/yr across 84 tracked products. 17 of 31 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the matratze+160x200+testsieger niche?: 44 brands and 50 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in matratze+160x200+testsieger?: Top complaints mined from reviews: Hartes Gefühl, Qualität insgesamt, Komfort insgesamt. The return rate is 1.1%.
When does demand for matratze+160x200+testsieger peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the matratze+160x200+testsieger niche?: Listings span €66.36–€354.64; the average listing price is €143.39 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.