Is matratze 160x200 profitable to sell on Amazon Germany?

The niche generates €2.2M/yr across 49 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the matratze 160x200 niche?

30 brands and 36 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in matratze 160x200?

Top complaints mined from reviews: Qualität insgesamt, Hartes Gefühl, Komfort insgesamt. The return rate is 1.0%.

When does demand for matratze 160x200 peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the matratze 160x200 niche?

Listings span €66.36–€360.55; the average listing price is €127.74 (sweet spot $15–$100). The average incumbent carries 2,768 reviews — the moat a new listing must climb.

matratze 160x200

Worth a look

Shows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€2.2M

€2.2M/yr · 1.1M searches

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Good€127.74

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,768.02

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad€66.36–€360.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon Germany niche tracking, matratze 160x200 is a €2.2M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 160x200 market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €1.9M–€2.6M; units × avg price
Conversion rate: 1.6%
Avg BSR: #72
Page quality: 0%
Prime: 67%
Sponsored: 90%
Out of stock: 9.9%
Avg brand age: 44 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

36%

Top 20: 75%

Open market

38%

BedStory15%
Träumegut2413%
VASAGLE11%
Novilla11%
Queblox7%
DREAMSTAR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top matratze 160x200 search terms

matratze 160x200671K/yr -6.3%1.4% conv.
160x200 matratzen58K/yr -7.3%1.3% conv.
matratze 160x200 h444K/yr -1.9%1.0% conv.
mattress 160x20055K/yr -9.0%0.9% conv.
matratze 160x200 testsieger49K/yr +2.9%0.8% conv.
kaltschaummatratze 160x20033K/yr -2.6%0.5% conv.
matratze 160x200 h223K/yr -12.1%0.8% conv.
matratze 160x200 h324K/yr -24.7%1.3% conv.
matratze 160x200 h516K/yr +17.3%0.2% conv.
taschenfederkernmatratze 160x20020K/yr -8.0%0.9% conv.

All search terms

Top matratze 160x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BedStory Matratze 160x200cm Federkernmatratze H3 Höhe 20cm Taschenfederkernmatratze Mittelfeste Orthopädischem Öko-Tex Zertifiziert Matratze für Erwachsene

BedStory€105.624.5★486 rev

Träumegut24€105.584.2★27,954 rev

Novilla Matratze H3/H4 7-Zonen Kaltschaummatratze 160x200 | Verschiedene Größen & Höhen | Atmungsaktiver Bezug bei 60 Waschbar | Öko-Tex & CertiPUR-US Zertifiziert | Rollmatratze 14 cm

Novilla€72.614.3★1,143 rev

Queblox Matratze 160x200 Höhe 28cm mit Oeko-TEX Zertifiziert 7 Zonen Taschenfederkernmatratze mit Komfortschaum Gewebe mit weicher Oberfläche Matratze für Erwachsene Härtegrad H3

Queblox€146.964.4★934 rev

Matoresu Matratze 160x200 Kaltschaum H2 H3 mit Öko-Tex Zertifiziert 25 cm Höhe 7-Zone Taschenfederkernmatratze mit Memory Foam Bett Matratze 160x200x25cm

Matoresu€127.264.3★1,565 rev

Newest

by launch date

Träumegut24€122.8027,954 rev

2mo ago

VASAGLE Matratze 160 x 200 cm Doppelmatratze aus Gel-Memory-Schaumstoff mittelfest H3 7-Zonen-Unterstützung atmungsaktiv Abnehmbarer maschinenwaschbarer Bezug 12 cm dick weiß RMZ105W101

VASAGLE€68.65223 rev

3mo ago

VASAGLE Matratze 160 x 200 cm Doppelmatratze aus Gel-Memory-Schaumstoff mittelfest H3 7-Zonen-Unterstützung atmungsaktiv Abnehmbarer maschinenwaschbarer Bezug 16 cm dick weiß RMZ115W101

VASAGLE€78.69223 rev

3mo ago

Klyvvo Hybrid Matratze 160x200 cm Höhe 26cm 7-Zonen Taschenfederkernmatratze mit 1600+ Federn & Schaumstoff Härtegrad H3 Mittel Fest Druckentlastung Geräuschlos Hypoallergen Atmungsaktiv für Schlafen

Klyvvo€118.9023 rev

4mo ago

VASAGLE Matratze 160 x 200 x 20 cm Taschenfederkernmatratze aus Gel-Memory-Schaumstoff mittelfest H3 Ergonomische Körperanpassung Bewegungsisolierung atmungsaktiver Bezug blau RMZ215QZ02

VASAGLE€101.50268 rev

5mo ago

What buyers say about matratze 160x200

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Super bequeme Matratze”

Qualität insgesamt24%

“Quality”

Schaum16%

“Super Matratze”

Preis-Leistungs-Verhältnis13%

“Super Preis Leistung”

Gesamtgröße4%

“Passt super, Preis Leistung wow”

beworben Vs Tatsächliches Produkt3%

“Hält was sie verspricht”

Weiches Gefühl2%

“Matratze ist sehr weich”

sackt/Ausgüsse1%

“Es gibt auch kein Wippen, alles ist vollkommen stabil”

Stärke1%

“stabil super zu empfehlen”

Geruch1%

“Kein Chemiegeruch”

What buyers complain about

Qualität insgesamt15%

“Poor quality”

Hartes Gefühl11%

“Der Schaum ist zu hart”

Komfort insgesamt8%

“Unbequem”

Gesamtgröße8%

“Matratze zu klein, 5cm zu klein!!!!”

beworben Vs Tatsächliches Produkt6%

“falsche Produktangaben”

Geruch6%

“Stinkt super stark nach Chemie”

Haltbarkeit6%

“Nach bereits 6 monaten durch gelegen”

Dicke5%

“Oft nicht so dick wie angegeben”

Gewicht schwer4%

“etwas schwer”

Höhe4%

“nach einer Woche war sie nicht mehr als 9 cm hochgewölbt.”

Top return reasons

Gesamtgröße36%

Hartes Gefühl14%

Komfort insgesamt12%

Qualität insgesamt7%

Kissen5%

Weiches Gefühl4%