Matratze 160x200

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.6%

Market size, estimated

€2.2Ma year

Peak month

November2.2× the quietest month

Top search term

matratze 160x200671K searches a year

Listings sell for €127.74 on average, from €66.36 to €360.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €127.74 that is €32K to €64K a year per listing.

Average price

€127.74above the $15 to $100 sweet spot

Price range

€66.36–€360.55

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€32K–€64K

Returns

1.0%of orders · Amazon Germany median 1.1%

90% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #72 within Schlafzimmer. It carries 2,768 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

67%

Out of stock, average day

9.9%

Average rank

#72in Schlafzimmer

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

2,768per listing

Listings tracked

49

22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

17Amazon's first-year sales bar

Average brand age

44 months