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Matratze 140x200

Maybe

Shoppers spend an estimated $5.3M a year here. But demand is soft, at -9.5% this quarter, so Matratze 140x200 is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48
Market size
€5.3M/yr3.2M searches / yr
90-day growth
-9.5%search demand this quarter
Competition
40%top-5 click share · 24 brands · 33 sellers

Flapen Score

Matratze 140x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratze 140x200 is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 140x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 140x200 3.2M times last year and spent an estimated €5.3M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.3M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.8%
Market size, estimated
€5.3Ma year
Peak month
November1.7× the quietest month
Top search term
matratze 140x2002.3M searches a year

02 · Price

A sale here is worth €92.57.

Listings sell for €92.57 on average, from €41.42 to €286.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €92.57 that is €93K to €116K a year per listing.

Average price
€92.57inside the $15 to $100 sweet spot
Price range
€41.42–€286.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€93K–€116K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #57 within Schlafzimmer. It carries 3,454 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
69%
Out of stock, average day
11.2%
Average rank
#57in Schlafzimmer
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
3,454per listing
Listings tracked
45

04 · Newcomers

17 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
17Amazon's first-year sales bar
Average brand age
46 months

Products

Top Matratze 140x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

33

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

40%

Top 20: 74%

Open market

35%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Matratze 140x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Matratze 140x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratze 140x2002.3M/yr
  • 140x200cm matratze145K/yr
  • kaltschaummatratze 140x200121K/yr
  • matratze 140x200 h491K/yr
  • matratze 140x200 h275K/yr
  • mattress 140x20084K/yr
  • matratze 140x200 h354K/yr
  • taschenfederkernmatratze 140x20051K/yr
  • federkernmatratze 140x20046K/yr
  • matratze 140x200 h539K/yr

Reviews and returns

What reviews say buyers love and hate about Matratze 140x200

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Komfort insgesamt”
9%of negative reviews mention “Hartes Gefühl”
0.5%of orders come back
“Zunächst als hart empfunden”
A buyer, on “Hartes Gefühl”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matratze 140x200 questions

Answered from the same tracked data.