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Matratze 120x200

Matratze 120x200 shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48

Market size 95Growth 21Conversion 18Competition 93Returns 98Price range 13Avg price 68Brand share 68Review moat 33Quality gap 70
This niche Category average · 4,240 niches

Is Matratze 120x200 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Matratze 120x200 is a €2.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.

Matratze 120x200: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.7% over the last 90 days and 1.4% of searches end in a purchase.

€2.1M

revenue / yr

Units sold / yr20K
Search volume / yr-8.7%1.3M
Conversion rate1.4%
Avg price€121.33

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers30 · 32
Top-5 product click share22%
Open market36%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 88 products

Sponsored placement81%
New entrants (1y)31· 20 succeeded
Avg rating4.3★
Avg reviews3,232

Top Matratze 120x200 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

€0€43K€86K€129K€172K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

32

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

22%

Top 20: 55%

Open market

30%

  • Träumegut2418%
  • Emma18%
  • Novilla11%
  • Traumnacht9%
  • DREAMSTAR8%
  • bett16%

Matratze 120x200 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR1.4%Products88Brands30Top 5 Brands64%OOS Rate4.7%Rating4.3★Reviews3,232Avg BSR#57
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×

Top Matratze 120x200 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • matratze 120x200490K/yr
  • matratze 100x200212K/yr
  • emma matratze171K/yr
  • emma matratze 140x20095K/yr
  • matratze 100x200 testsieger44K/yr
  • taschenfederkernmatratze24K/yr
  • matratze 120x200cm27K/yr
  • matratze stiftung warentest testsieger15K/yr
  • matratze 100x200 h419K/yr
  • kaltschaummatratze 100x20017K/yr

What reviews say buyers love and hate about Matratze 120x200

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Komfort insgesamt21%

Super Matratze

Qualität insgesamt20%

beste Qualität super

Schaum19%

Super Matratze

Preis-Leistungs-Verhältnis15%

Preis/ Leistung super

Gesamtgröße4%

Passt

What buyers complain about

71% of reviews
Hartes Gefühl14%

Schon hard

Geruch13%

stinkt

Qualität insgesamt11%

So ein müll

Komfort insgesamt8%

Unbequeme Matratze

Gesamtgröße6%

Dünner als angegeben

Matratze 120x200 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Hartes Gefühl
19%
3Komfort insgesamt
12%
4Dünn
6%
5Qualität insgesamt
6%

Common Matratze 120x200 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matratze 120x200 62/100 on Amazon Germany — Worth a look. The niche generates €2.1M/yr across 88 tracked products. 20 of 31 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.
Search demand for Matratze 120x200 on Amazon Germany peaks in Jan–Feb–Mar–Apr–May–Jun, where the busiest month runs 4.1× the quietest.