matratze 120x200
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 1.3M searches
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€121.33avg listing price — sweet spot $15–$100
Review moat
Okay3,231.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€41.42–€495.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, matratze 120x200 is a €2.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- €1.8M–€2.4M
- units × avg price
- Launch success
- 65%
- 20 of 31 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 81%
- Out of stock
- 4.7%
- Avg brand age
- 47 months
- Avg seller age
- 186 days
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
32
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
22%
Top 20: 55%
Open market
30%
- Träumegut2418%
- Emma18%
- Novilla11%
- Traumnacht9%
- DREAMSTAR8%
- bett16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 88 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Träumegut24 AquaFlex 7-Zonen Matratze 120x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (120 x 200 cm H2&H3 16 cm)
Träumegut24€71.524.2★27,954 rev
Emma One+ Matratze 140x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet
Emma€210.454.4★218 rev
DREAMSTAR Ergo Flex XXL Duo 7-Zonen Matratze 120x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Öko-TEX | (22cm 120 x 200 cm)
DREAMSTAR€87.974.2★1,075 rev
Träumegut24 AquaFlex 7-Zonen Matratze 120x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (120 x 200 cm H2&H3 12 cm)
Träumegut24€57.584.2★27,954 rev
Novilla Matratze H3/H4 7-Zonen Kaltschaummatratze 120x200 | Verschiedene Größen & Höhen | Atmungsaktiver Bezug bei 60 Waschbar | Öko-Tex & CertiPUR-US Zertifiziert | Rollmatratze 16 cm
Novilla€60.814.3★1,143 rev
Newest
by launch date
NAPSIE 7-Zonen Matratze 120x200 cm | H3 Mittelfest | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (12cm 120 x 200 cm)
NAPSIE€48.3228 rev
Sun Garden Kindermatratze 120x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe
Sun Garden€121.521,192 rev
Träumegut24 AquaFlex 7-Zonen Matratze 120x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (120 x 200 cm H2&H3 12 cm)
Träumegut24€57.5827,954 rev
Träumegut24 AquaFlex 7-Zonen Matratze | 100x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (100 x 200 cm H2&H3 12 cm)
Träumegut24€50.4227,954 rev
Sleepneo Matratze 120x200 - Ergonomische Kaltschaummatratze - 7-Zonen-Matratze H2 H3 - Oeko TEX Zertifiziert - Waschbarer Bezug - 2in1 Matratzen Härtegrad - atmungsaktiv - Höhe 15 cm
Sleepneo€77.8963 rev
Trending
90-day click momentum
Om Vasudhare Matratze 120x200 cm Komfortschaum 25 cm Höhe H3 Mittelfest 7-Zone Taschenfederkernmatratze mit Memory Schaum Kantenverstärkung Rückenentlastende
Om Vasudhare€86.814.8★
hERZtal 7-Zonen Taschenfederkernmatratze 22 cm H2-H5 Härtegrade beidseitiger Topper (weich/fest) ergonomisch & atmungsaktiv Oeko-TEX 30 Nächte Probeschlafen gerollt geliefert (70x200 cm H2)
hERZtal€41.424.1★
Aiidoits Matratze 100x200 cm Taschenfederkernmatratze 7 Zonen Härtegrad H3 22cm hoch mit abnehmbarem waschbarem Spannbettlaken Matratze für Erwachsene Oeko-TEX Zertifiziert
Aiidoits€102.384.9★
Sun Garden Kindermatratze 120x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe
Sun Garden€121.524.7★
Sleepneo Matratze 120x200 - Ergonomische Kaltschaummatratze - 7-Zonen-Matratze H2 H3 - Oeko TEX Zertifiziert - Waschbarer Bezug - 2in1 Matratzen Härtegrad - atmungsaktiv - Höhe 15 cm
Sleepneo€77.895.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Matratze”
“beste Qualität super”
“Super Matratze”
“Preis/ Leistung super”
“Passt”
“Produkt wie beschrieben”
“Stinkt nicht nach dem Auspacken”
“weich”
“Komfort: Man sinkt nicht zu tief ein”
“Matratze”
What buyers complain about
“Schon hard”
“stinkt”
“So ein müll”
“Unbequeme Matratze”
“Dünner als angegeben”
“Reklamation bringt nichts, Emma meint es wären nicht genug Beweise trotz zahlreicher Fotos und Videos”
“2 Wochen gut dann spürt mann jede Feder einzeln und liegt in einer Kule”
“Bezug sehr dünn”
“schade für so viel Geld”
“geht nichts mehr”
Top return reasons
Common questions
- Is matratze 120x200 profitable to sell on Amazon Germany?
- The niche generates €2.1M/yr across 88 tracked products. 20 of 31 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the matratze 120x200 niche?
- 30 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in matratze 120x200?
- Top complaints mined from reviews: Hartes Gefühl, Geruch, Qualität insgesamt. The return rate is 0.5%.
- When does demand for matratze 120x200 peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 4.1× the quietest.
- What does it cost to enter the matratze 120x200 niche?
- Listings span €41.42–€495.05; the average listing price is €121.33 (sweet spot $15–$100). The average incumbent carries 3,232 reviews — the moat a new listing must climb.
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