Is matratze 120x200 profitable to sell on Amazon Germany?

The niche generates €2.1M/yr across 88 tracked products. 20 of 31 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the matratze 120x200 niche?

30 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in matratze 120x200?

Top complaints mined from reviews: Hartes Gefühl, Geruch, Qualität insgesamt. The return rate is 0.5%.

When does demand for matratze 120x200 peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 4.1× the quietest.

What does it cost to enter the matratze 120x200 niche?

Listings span €41.42–€495.05; the average listing price is €121.33 (sweet spot $15–$100). The average incumbent carries 3,232 reviews — the moat a new listing must climb.

matratze 120x200

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Incredible€2.1M

€2.1M/yr · 1.3M searches

Competition

Great22%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good€121.33

avg listing price — sweet spot $15–$100

Review moat

Okay3,231.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€41.42–€495.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon Germany niche tracking, matratze 120x200 is a €2.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

matratze 120x200 market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €1.8M–€2.4M; units × avg price
Conversion rate: 1.4%
Avg BSR: #57
Page quality: 0%
Prime: 36%
Sponsored: 81%
Out of stock: 4.7%
Avg brand age: 47 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

22%

Top 20: 55%

Open market

30%

Träumegut2418%
Emma18%
Novilla11%
Traumnacht9%
DREAMSTAR8%
bett16%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×

Open Trend

Top matratze 120x200 search terms

matratze 120x200490K/yr -7.8%1.5% conv.
matratze 100x200212K/yr -6.1%1.4% conv.
emma matratze171K/yr -10.2%0.4% conv.
emma matratze 140x20095K/yr -18.1%1.2% conv.
matratze 100x200 testsieger44K/yr -18.7%1.2% conv.
taschenfederkernmatratze24K/yr +0.6%0.1% conv.
matratze 120x200cm27K/yr -23.2%1.9% conv.
matratze stiftung warentest testsieger15K/yr +24.7%0.2% conv.
matratze 100x200 h419K/yr +3.4%0.6% conv.
kaltschaummatratze 100x20017K/yr -23.6%0.6% conv.

All search terms

Top matratze 120x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Träumegut24€71.524.2★27,954 rev

Emma One+ Matratze 140x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet

Emma€210.454.4★218 rev

DREAMSTAR€87.974.2★1,075 rev

Träumegut24€57.584.2★27,954 rev

Novilla Matratze H3/H4 7-Zonen Kaltschaummatratze 120x200 | Verschiedene Größen & Höhen | Atmungsaktiver Bezug bei 60 Waschbar | Öko-Tex & CertiPUR-US Zertifiziert | Rollmatratze 16 cm

Novilla€60.814.3★1,143 rev

Newest

by launch date

Sun Garden Kindermatratze 120x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe

Sun Garden€121.521,192 rev

2mo ago

Träumegut24€57.5827,954 rev

2mo ago

Träumegut24€50.4227,954 rev

2mo ago

Amazon Basics Kaltschaummatratze H2 & H3 7-Zonen-Schnitt Abnehmbarer & Waschbarer Bezug ÖKO-TEX Zertifiziert Vakuumverpackt Höhe 18cm 100cm x 200cm

Amazon Basics€43.29122 rev

10mo ago

Arensberger€54.45509 rev

1y ago

What buyers say about matratze 120x200

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt21%

“Super Matratze”

Qualität insgesamt20%

“beste Qualität super”

Schaum19%

“Super Matratze”

Preis-Leistungs-Verhältnis15%

“Preis/ Leistung super”

Gesamtgröße4%

“Passt”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Geruch2%

“Stinkt nicht nach dem Auspacken”

Weiches Gefühl2%

“weich”

sackt/Ausgüsse2%

“Komfort: Man sinkt nicht zu tief ein”

Kissen2%

“Matratze”

What buyers complain about

Hartes Gefühl14%

“Schon hard”

Geruch13%

“stinkt”

Qualität insgesamt11%

“So ein müll”

Komfort insgesamt8%

“Unbequeme Matratze”

Gesamtgröße6%

“Dünner als angegeben”

beworben Vs Tatsächliches Produkt5%

“Reklamation bringt nichts, Emma meint es wären nicht genug Beweise trotz zahlreicher Fotos und Videos”

Haltbarkeit4%

“2 Wochen gut dann spürt mann jede Feder einzeln und liegt in einer Kule”

Dicke4%

“Bezug sehr dünn”

Preis-Leistungs-Verhältnis3%

“schade für so viel Geld”

Funktionalität insgesamt2%

“geht nichts mehr”

Top return reasons

Gesamtgröße28%

Hartes Gefühl19%

Komfort insgesamt12%

Dünn6%

Qualität insgesamt6%

Höhe6%

Geruch5%

Weiches Gefühl4%

Kissen4%

beworben Vs Tatsächliches Produkt2%

Common questions

Is matratze 120x200 profitable to sell on Amazon Germany?: The niche generates €2.1M/yr across 88 tracked products. 20 of 31 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the matratze 120x200 niche?: 30 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in matratze 120x200?: Top complaints mined from reviews: Hartes Gefühl, Geruch, Qualität insgesamt. The return rate is 0.5%.
When does demand for matratze 120x200 peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 4.1× the quietest.
What does it cost to enter the matratze 120x200 niche?: Listings span €41.42–€495.05; the average listing price is €121.33 (sweet spot $15–$100). The average incumbent carries 3,232 reviews — the moat a new listing must climb.

matratze 120x200

matratze 120x200 market data

Competition & brand share

Demand & seasonality

Top matratze 120x200 search terms

Top matratze 120x200 products on Amazon

Top sellers

Newest

Trending

What buyers say about matratze 120x200

What buyers love

What buyers complain about

Top return reasons

Common questions

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