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Matratze 120x190

Maybe

An estimated 1.5% of orders come back. But shoppers spend an estimated $52K a year here, so Matratze 120x190 is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€52K/yr39K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
41%top-5 click share · 17 brands · 20 sellers

Flapen Score

Matratze 120x190 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matratze 120x190 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 120x190 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 120x190 39K times last year and spent an estimated €52K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
1.6%
Market size, estimated
€52Ka year
Peak month
August2.0× the quietest month
Top search term
matratze 120x19027K searches a year

02 · Price

A sale here is worth €85.20.

Listings sell for €85.20 on average, from €8.95 to €149.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €85.20 that is €0 to €9K a year per listing.

Average price
€85.20inside the $15 to $100 sweet spot
Price range
€8.95–€149.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #227 within Schlafzimmer. It carries 1,266 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
39%
Out of stock, average day
15.8%
Average rank
#227in Schlafzimmer
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,266per listing
Listings tracked
36

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Matratze 120x190 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

32%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Matratze 120x190 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Matratze 120x190

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Komfort insgesamt”
25%of negative reviews mention “Nähen/Finish/Polieren”
1.5%of orders come back
“Naht an einer Ecke löst sich auf nach dem 1.Waschgang”
A buyer, on “Nähen/Finish/Polieren”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matratze 120x190 questions

Answered from the same tracked data.