Is matcha set profitable to sell on Amazon Germany?

The niche generates €1.8M/yr across 27 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the matcha set niche?

15 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in matcha set?

Top complaints mined from reviews: Haltbarkeit, Geschmack insgesamt, Bitter. The return rate is 0.4%.

When does demand for matcha set peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the matcha set niche?

Listings span €10.38–€25.35; the average listing price is €17.38 (sweet spot $15–$100). The average incumbent carries 1,945 reviews — the moat a new listing must climb.

matcha set

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great€1.8M

€1.8M/yr · 3.6M searches

Avg price

Great€17.38

avg listing price — sweet spot $15–$100

Price range

Good€10.38–€25.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,945.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, matcha set is a €1.8M/yr Amazon Germany market (3.6M searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

matcha set market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: €1.7M–€2.2M; units × avg price
Conversion rate: 2.8%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.1%
Avg brand age: 18 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

15%

JBER37%
TEANAGOO23%
VIBINHO11%
Zixrmor5%
Clay&Fire4%
MHDCLY4%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top matcha set search terms

matcha set3.1M/yr -2.0%2.3% conv.
matcha set mit pulver97K/yr -12.7%1.2% conv.
matcha tee set55K/yr +19.1%1.4% conv.
matcha zubehör50K/yr +1.5%0.9% conv.
matcha set beige32K/yr +2.4%1.4% conv.
matcha besen set25K/yr +4.2%2.9% conv.
macha set22K/yr -25.6%2.6% conv.
matcha set grün19K/yr +13.6%0.7% conv.
matcha set aus keramik13K/yr -31.1%1.9% conv.
matcha-set37K/yr -63.9%0.8% conv.

All search terms

Top matcha set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JBER Matcha Besen Set Matcha Set 7-Teiliges - Bambus Matcha Whisk Matcha Schale mit Auslauf Besen Halter Sieb Löffel und Halter Japanisches Matcha Kit für Matcha-Liebhaber Farbverlauf Rosa

JBER€19.374.5★628 rev

VIBINHO Matcha Set 6 Stück Matcha Tee Set mit Matcha Besen Edelstahlsieb Matcha Schale 2 Matcha Löffel Besenhalter aus Keramik Geschenk für Matcha-Liebhaber Grün

VIBINHO€19.884.6★282 rev

TEANAGOO 7 Stück Matcha Set Matcha Besen Matcha Schale mit Ausgießer Matcha Set Rosa Matcha Tee Set für die Zubereitung von Milchkaffee Matcha Schneebesen Set und Schüssel mit löffel & Sieb

TEANAGOO€20.014.7★1,640 rev

JBER Matcha Besen Set Matcha Set Rosa 7-Teiliges - Bambus Matcha Besen und Besenhalter Matcha Schale mit Auslauf Sieb Löffel und Halter Japanisches Matcha Tee Set für Matcha-Liebhaber - Pink

JBER€18.734.6★191 rev

TEANAGOO Matcha Set| Matcha Besen|Matcha Tea Set | Matcha Schale| Matcha Whisk Schaufel Sieb Matcha-Besenhalter Matcha-Besenständer-7 Stück MatchaTee Sets N6 Lt.grün mit Schwarzer Naht

TEANAGOO€20.514.7★1,131 rev

Newest

by launch date

soxo Matcha Thermobecher mit Socken Geschenkset - Edelstahl Reisebecher mit Lustigen Socken 35-40 Geschenk für Frauen für Matcha Liebhaber

soxo€14.0211 rev

4mo ago

Premium Matcha Set aus Keramik - Traditionelles Matcha-Set mit Matcha Besen und Schale Sieb und Besenhalter - Macha Tea Set - Matchaset Zubehör Kit ohne Pulver - Whisk Matchabesen (Schwarz)

PATHOS€18.9236 rev

5mo ago

Matcha Set mit Ausguss - 5-tlg. Matcha Tee Set Japanisch inkl. Matcha Schale (Keramik) Matcha Besen & Halter - Traditionelles Macha Tea Set mit Sieb für Teezeremonie

MHDCLY€13.2734 rev

5mo ago

Matcha Set Handgedrehtes Macha Tea Set mit Bambus Matcha Besen Keramik Matcha Schale Löffel und Halter 7 Stk Prämie Ceremonial Matcha Set (Beige)

Qxeutm€15.9928 rev

6mo ago

JBER Matcha Besen Set Matcha Set Rosa 7-Teiliges - Bambus Matcha Besen und Besenhalter Matcha Schale mit Auslauf Sieb Löffel und Halter Japanisches Matcha Tee Set für Matcha-Liebhaber - Pink

JBER€18.73191 rev

10mo ago

What buyers say about matcha set

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Quality is good”

Geschmack insgesamt13%

“Schmeckt super”

Preis-Leistungs-Verhältnis12%

“Bestes Preis-Leistungsverhältnis”

Farbe7%

“Die Keramikschale sieht in der beigen Farbe sehr elegant aus”

Geschenk Zweck7%

“Geschenkidee”

beworben Vs Tatsächliches Produkt4%

“Produkt wie vom Verkäufer beschrieben”

Geschmack3%

“Geschmack und farbe gut”

Design insgesamt3%

“Schönes Design”

Benutzerfreundlichkeit3%

“super in der Handhabung”

Mischung/Verhältnis1%

“Bester matcha”

What buyers complain about

Haltbarkeit21%

“teils schon abgefallen”

Geschmack insgesamt18%

“Geschmacklich ist der Matcha deutlich bitter”

Bitter11%

“Total bitter”

Qualität insgesamt10%

“Qualität ungenügend”

Farbe5%

“Sehr gelblich”

Preis-Leistungs-Verhältnis2%

“* Der Preis ist etwas höher als bei einfachem Grüntee”

Stärke2%

“Absolut nicht stabil”

Textur/Konsistenz – insgesamt2%

“Es hat immer cremig geschmeckt”

Geschmack2%

“Geschmacklich ist der Matcha deutlich bitter”

Gesamtgröße2%

“Schale größer als gedacht”

Top return reasons

Farbe27%

Qualität insgesamt16%

Gesamtgröße9%

beworben Vs Tatsächliches Produkt7%

Haltbarkeit5%

Defekt Material/Teile5%

Materialqualität3%

Geschenk Zweck3%

Produktzustand3%

Funktionalität insgesamt2%

Common questions

Is matcha set profitable to sell on Amazon Germany?: The niche generates €1.8M/yr across 27 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the matcha set niche?: 15 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in matcha set?: Top complaints mined from reviews: Haltbarkeit, Geschmack insgesamt, Bitter. The return rate is 0.4%.
When does demand for matcha set peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the matcha set niche?: Listings span €10.38–€25.35; the average listing price is €17.38 (sweet spot $15–$100). The average incumbent carries 1,945 reviews — the moat a new listing must climb.