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49

matcha schale

Skip it

Soft demand (-1.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 24Conversion 26Competition 57Returns 95Price range 55Avg price 72Brand share 58Review moat 86Quality gap 47

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great289.54

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.61

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.48–€25.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€104K

€104K/yr · 344K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, matcha schale is a €104K/yr Amazon Germany market (344K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

matcha schale market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€88K–€117K
units × avg price
Conversion rate
2.1%
Avg BSR
#30
Page quality
0%
Prime
96%
Sponsored
85%
Out of stock
19.1%
Avg brand age
19 months
Avg seller age
220 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

40

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

  • YlobdolY39%
  • TEANAGOO12%
  • Alongen8%
  • JBER5%
  • CECOMBINE5%
  • TNTGMG5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -1.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.8×

Top matcha schale search terms

  • matcha schale191K/yr
  • matcha bowl37K/yr
  • matcha schale mit ausgießer33K/yr
  • matcha tasse32K/yr
  • matcha schüssel17K/yr
  • matcha schale mit ausguss7K/yr
  • matcha cup8K/yr
  • matchaschalen7K/yr
  • chawan8K/yr
  • matchaschale3K/yr
All search terms

Top matcha schale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€21K30%€31K40%€42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matcha schale

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt36%

“Qualitätsprodukt”

Geschenk Zweck13%

“Schöne Geschenkidee”

Farbe8%

“Ich habe die Pinke gekauft die Farbe ist sehr schön”

Preis-Leistungs-Verhältnis7%

“lohnenswert”

Benutzerfreundlichkeit6%

“Der Set ist hammer und so praktisch”

beworben Vs Tatsächliches Produkt5%

“erfüllt ihren Zweck”

Design insgesamt3%

“Schönes Design”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Wichtig die Infos zum Zubereiten auf Amazon zum Produkt zu lesen”

Stärke2%

“Schöne, schwere, robuste Schale”

Materialqualität2%

“Material und Verarbeitung hochwertig”

What buyers complain about

Haltbarkeit44%

“teils schon abgefallen”

Gesamtgröße9%

“Etwas größer”

Farbe9%

“Sehr gelblich”

Produktzustand5%

“Produkt kam bereits benutzt an”

Haftung/Klebrigkeit5%

“der Löffel war extrem klebrig.”

Preis-Leistungs-Verhältnis5%

“Leider ist der untere Teil sehr Geld”

Stärke5%

“so brüchig war aber noch keiner.”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“keine Anleitung für alle die wissen wollen, wie Matcha zubereitet wird.”

Qualität insgesamt3%

“Billigprodukt - Chasen von sehr geringer Qualität”

Komfort insgesamt2%

“Ganz raue unangenehme Oberfläche”

Top return reasons

Farbe23%
Qualität insgesamt14%
Gesamtgröße14%
Defekt Material/Teile9%
Haltbarkeit4%
beworben Vs Tatsächliches Produkt4%
Materialqualität4%
Geschenk Zweck4%
Lackqualität2%
Form/Stil2%

Common questions

Is matcha schale profitable to sell on Amazon Germany?
The niche generates €104K/yr across 26 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (49/100).
How competitive is the matcha schale niche?
16 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in matcha schale?
Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Farbe. The return rate is 0.9%.
When does demand for matcha schale peak?
Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the matcha schale niche?
Listings span €6.48–€25.35; the average listing price is €14.61 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.