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Matcha Schale

Fail

Demand is soft, at -1.5% this quarter, so Matcha Schale is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€104K/yr344K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
51%top-5 click share · 16 brands · 40 sellers

Flapen Score

Matcha Schale against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matcha Schale is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Schale market on Amazon at a glance

Shoppers on Amazon Germany searched for Matcha Schale 344K times last year and spent an estimated €104K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.1%
Market size, estimated
€104Ka year
Peak month
August1.8× the quietest month
Top search term
matcha schale191K searches a year

02 · Price

A sale here is worth €14.61.

Listings sell for €14.61 on average, from €6.48 to €25.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.61 that is €1K to €4K a year per listing.

Average price
€14.61under the $15 to $100 sweet spot
Price range
€6.48–€25.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #30 within Kaffee, Tee & Espresso. It carries 290 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
19.1%
Average rank
#30in Kaffee, Tee & Espresso
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
290per listing
Listings tracked
26

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
19 months

Products

Top Matcha Schale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

40

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

  • Brand 139%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Matcha Schale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Matcha Schale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha schale191K/yr
  • matcha bowl37K/yr
  • matcha schale mit ausgießer33K/yr
  • matcha tasse32K/yr
  • matcha schüssel17K/yr
  • matcha schale mit ausguss7K/yr
  • matcha cup8K/yr
  • matchaschalen7K/yr
  • chawan8K/yr
  • matchaschale3K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Schale

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
44%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“teils schon abgefallen”
A buyer, on “Haltbarkeit”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matcha Schale questions

Answered from the same tracked data.