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57

matcha glas

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 37Conversion 32Competition 63Returns 97Price range 59Avg price 75Brand share 68Review moat 85Quality gap 53

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great309.41

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.07

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good€8.12–€24.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€194K

€194K/yr · 507K searches

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, matcha glas is a €194K/yr Amazon Germany market (507K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

matcha glas market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€151K–€188K
units × avg price
Conversion rate
2.5%
Avg BSR
#80
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
25.1%
Avg brand age
23 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

31%

  • KIVY22%
  • ALINK16%
  • VITEVER14%
  • KEMORELA6%
  • ElbFuchs5%
  • Mssushi5%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +9.6% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top matcha glas search terms

  • matcha gläser256K/yr
  • matcha glas132K/yr
  • matcha latte glas19K/yr
  • aesthetic gläser16K/yr
  • matcha glass9K/yr
  • gläser matcha8K/yr
  • coole gläser8K/yr
  • besondere gläser7K/yr
  • glas matcha5K/yr
  • macha gläser5K/yr
All search terms

Top matcha glas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€10K10%€19K15%€29K20%€39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matcha glas

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Delicious”

Qualität insgesamt23%

“Super Produkt”

Geschmack9%

“Bester Matcha”

Farbe4%

“Perfekte Farbe”

Gesamtgröße4%

“Passt”

Mischung/Verhältnis3%

“Bester Matcha”

Preis-Leistungs-Verhältnis3%

“Top Produkt zu einem fairen Preis”

beworben Vs Tatsächliches Produkt3%

“Klare Empfehlung”

Design insgesamt2%

“Super Design, tolle Haptik”

Benutzerfreundlichkeit2%

“leicht zu reinigen”

What buyers complain about

Qualität insgesamt14%

“Müll”

Gesamtgröße11%

“Sensationell klein 🫣 Erinnern mich an Baby Gläser / die Strohhalme ebenso wirklich Mini”

Dicke10%

“Dünn”

Preis-Leistungs-Verhältnis10%

“Heftige Preissteigerung”

Geschmack insgesamt7%

“schmeckt fischig”

Geruch4%

“Stinkt extrem”

Haltbarkeit4%

“Halten nicht lange😡 Meines ist schon gesungen”

Geschmack3%

“Geschmack wird noch geprüft”

Stärke2%

“sehr dünn und anfällig, nach nur einem monat im gebrauch”

Materialqualität2%

“extrem dünnes Material”

Top return reasons

Gesamtgröße52%
Qualität insgesamt8%
Defekt Material/Teile7%
Materialqualität4%
Gewicht schwer3%
Kratzfestigkeit3%
Auslaufsicher3%
Dünn3%
beworben Vs Tatsächliches Produkt3%
Form/Stil2%

Common questions

Is matcha glas profitable to sell on Amazon Germany?
The niche generates €194K/yr across 29 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the matcha glas niche?
19 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in matcha glas?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Dicke. The return rate is 0.5%.
When does demand for matcha glas peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the matcha glas niche?
Listings span €8.12–€24.85; the average listing price is €15.07 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.