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Matcha Besen

Maybe

An estimated 0.6% of orders come back. But prices span $3.96–$16.60, mostly outside the sweet spot, so Matcha Besen is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€478K/yr639K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
70%top-5 click share · 17 brands · 27 sellers

Flapen Score

Matcha Besen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Matcha Besen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Besen market on Amazon at a glance

Shoppers on Amazon Germany searched for Matcha Besen 639K times last year and spent an estimated €478K. The top 5 brands take 70% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €478K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
8.6%
Market size, estimated
€478Ka year
Peak month
June1.5× the quietest month
Top search term
matcha besen444K searches a year

02 · Price

A sale here is worth €8.65.

Listings sell for €8.65 on average, from €3.96 to €16.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €8.65 that is €9K to €11K a year per listing.

Average price
€8.65under the $15 to $100 sweet spot
Price range
€3.96–€16.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€9K–€11K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #32 within Kaffee, Tee & Espresso. It carries 570 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
10.3%
Average rank
#32in Kaffee, Tee & Espresso
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
570per listing
Listings tracked
18

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Matcha Besen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

27

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

27%

  • Brand 132%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 63%

Demand

Matcha Besen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Matcha Besen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha besen444K/yr
  • chasen35K/yr
  • matcha whisk31K/yr
  • matchabesen21K/yr
  • bambusbesen matcha18K/yr
  • matcha chasen15K/yr
  • chasen matcha besen11K/yr
  • matcha pinsel11K/yr
  • bambusbesen8K/yr
  • matcha bambusbesen6K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Besen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Eine so mindere Qualität hätte ich mir im Traum nicht ausdenken können”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Matcha Besen questions

Answered from the same tracked data.