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maßkrug

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 55Conversion 58Competition 20Returns 97Price range 74Avg price 85Brand share 16Review moat 75Quality gap 22

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€19.03

avg listing price — sweet spot $15–$100

Review moat

Great499.46

avg incumbent reviews — the moat a new listing must climb

Price range

Good€9.89–€29.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad€63K

€63K/yr · 67K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, maßkrug is a €63K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

maßkrug market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€57K–€76K
units × avg price
Conversion rate
4.9%
Avg BSR
#86
Page quality
0%
Prime
54%
Sponsored
62%
Out of stock
3.6%
Avg brand age
50 months
Avg seller age
199 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Stölzle Lausitz39%
  • Boland25%
  • Van Well19%
  • LUXENTU6%
  • Hofbräuhaus München6%
  • ALSTUNICO3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.9×

Top maßkrug search terms

  • maßkrug27K/yr
  • bierkrug 1l13K/yr
  • masskrug 1l10K/yr
  • maßkrug 1l8K/yr
  • masskrug6K/yr
  • maß4K/yr
All search terms

Top maßkrug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€13K30%€19K40%€25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about maßkrug

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt37%

“Super top Qualität”

Preis-Leistungs-Verhältnis18%

“Preis / Leistung Topp”

Dicke11%

“Gutes stabiles dickes Glas”

Verzierungs/Stickereiqualität8%

“Sehr schöner Krug masiv mit schöner Gravur toller Artikel”

Temperaturerhaltung8%

“Hält die Getränke ewig kühl”

Gewicht leicht3%

“nicht zu schwer”

Stärke1%

“Fazit: Wer eine robuste und günstige Lösung für die nächste Party sucht, macht hier absolut nichts falsch”

Gesamtgröße1%

“Liegt gut in der Hand”

Griff1%

“Liegt gut in der Hand”

Design insgesamt1%

“Authentisches Design: Er sieht genau so aus, wie ein bayerischer Maßkrug aussehen muss”

What buyers complain about

Gewicht schwer50%

“Das einzige ist, dass die Bierkrüge sehr schwer sind”

Top return reasons

Gesamtgröße32%
Defekt Material/Teile22%
Gewicht schwer18%
beworben Vs Tatsächliches Produkt5%
Materialqualität5%
Wartung und Reparatur5%
Qualität insgesamt3%
Fall/Aufprallschutz3%
Geschenk Zweck3%
Mechanismus probleme3%

Common questions

Is maßkrug profitable to sell on Amazon Germany?
The niche generates €63K/yr across 13 tracked products. 90-day search growth is +28.2%. Flapen's verdict: Skip it (45/100).
How competitive is the maßkrug niche?
8 brands and 27 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in maßkrug?
Top complaints mined from reviews: Gewicht schwer. The return rate is 0.5%.
When does demand for maßkrug peak?
Demand peaks in Sep–Oct; the busiest month runs 3.9× the quietest.
What does it cost to enter the maßkrug niche?
Listings span €9.89–€29.21; the average listing price is €19.03 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.