Mama Decke
MaybeSearch demand grew +308.0% this quarter. But shoppers spend an estimated $11K a year here, so Mama Decke is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 4862
- Market size
- €11K/yr34K searches / yr
- 90-day growth
- +308.0%search demand this quarter
- Competition
- 44%top-5 click share · 25 brands · 27 sellers
Flapen Score
Mama Decke against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Mama Decke is stronger. Inside it, weaker.
Market
The Mama Decke market on Amazon at a glance
Shoppers on Amazon Germany searched for Mama Decke 34K times last year and spent an estimated €11K. The top 5 brands take 49% of clicks. Demand peaks in May–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +308.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +308.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €11Ka year
- Peak month
- May15.8× the quietest month
- Top search term
- muttertagsgeschenk decke6K searches a year
02 · Price
A sale here is worth €19.93.
Listings sell for €19.93 on average, from €11.21 to €38.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €19.93 that is €0 to €2K a year per listing.
- Average price
- €19.93inside the $15 to $100 sweet spot
- Price range
- €11.21–€38.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #233 within Bettwaren & Bettwäsche. It carries 1,886 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 25.2%
- Average rank
- #233in Bettwaren & Bettwäsche
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,886per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Mama Decke products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
27
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
44%
Top 20: 88%
Open market
45%
- Brand 117%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Mama Decke search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 15.8×
Search terms
Top Mama Decke search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muttertagsgeschenk decke6K/yr
- mama decke12K/yr
- decke mama7K/yr
- kuscheldecke mama8K/yr
Reviews and returns
What reviews say buyers love and hate about Mama Decke
We read the reviews and the return reasons for every product selling here.
“Sehr dünn”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mama Decke questions
Answered from the same tracked data.