Is Malschwamm profitable to sell on Amazon Germany?

Flapen scores Malschwamm 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €51K a year across 6 tracked products. Search demand grew +43.2% in the last 90 days.

How competitive is the Malschwamm niche on Amazon Germany?

5 brands and 30 sellers compete in Malschwamm on Amazon Germany. The top 5 Malschwamm products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Malschwamm?

Malschwamm buyers on Amazon Germany complain most about Lackqualität and Qualität insgesamt. An estimated 0.2% of orders come back.

When does demand for Malschwamm peak?

Search demand for Malschwamm on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 7.8× the quietest.

What does it cost to enter the Malschwamm niche?

Malschwamm sells for €4.45 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.38 to €8.30. The average product has 213 reviews, the count a new listing must catch up to.

Malschwamm

Fail

The top 5 brands take 100% of clicks, so Malschwamm is a Fail.

Filters Low Review Barrier

Flapen Score: 40
40 / 100Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size: €51K/yr66K searches / yr
90-day growth: +43.2%search demand this quarter
Competition: 97%top-5 click share · 5 brands · 30 sellers

Flapen Score

Malschwamm against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Malschwamm is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Malschwamm market on Amazon at a glance

Shoppers on Amazon Germany searched for Malschwamm 66K times last year and spent an estimated €51K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months: 66K
Growth, 90 days vs prior 90: +43.2%
Conversion, latest week: 17.3%
Market size, estimated: €51Ka year
Peak month: August7.8× the quietest month
Top search term: malschwamm15K searches a year

02 · Price

A sale here is worth €4.45.

Listings sell for €4.45 on average, from €2.38 to €8.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €4.45 that is €3K to €4K a year per listing.

Average price: €4.45under the $15 to $100 sweet spot
Price range: €2.38–€8.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 750–1,000
Revenue per listing a year: €3K–€4K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Malen. It carries 213 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 83%
Out of stock, average day: 0.0%
Average rank: #19in Malen
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 213per listing
Listings tracked: 6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Malschwamm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 163%
Brand 217%
Brand 311%
Brand 46%
Brand 53%

Demand

Malschwamm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×

Search terms

Top Malschwamm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

malschwamm15K/yr +35.6%10.0% conv.
schwämmchen schule9K/yr >1,000%19.1% conv.
schwämmchen6K/yr +15.6%5.6% conv.
malerschwamm4K/yr +12.2%1.4% conv.
schwamm malen5K/yr -20.2%10.4% conv.
schwamm rund4K/yr -8.1%0.8% conv.
malschwämme4K/yr -14.8%5.3% conv.
kleiner schwamm schule2K/yr >1,000%22.6% conv.
malschwämmchen3K/yr +144.8%15.0% conv.
schwamm kunstunterricht kinder5K/yr +213.2%16.2% conv.

Reviews and returns

What reviews say buyers love and hate about Malschwamm

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Benutzerfreundlichkeit”

50%of negative reviews mention “Lackqualität”

0.2%of orders come back

“die Farbe lässt sich allerdings nicht ganz rückstandslos wieder rauswaschen.”

A buyer, on “Lackqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Malschwamm questions

Answered from the same tracked data.

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