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Malm Organizer

Fail

Shoppers spend an estimated $79K a year here, so Malm Organizer is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€79K/yr168K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
65%top-5 click share · 13 brands · 17 sellers

Flapen Score

Malm Organizer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Malm Organizer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malm Organizer market on Amazon at a glance

Shoppers on Amazon Germany searched for Malm Organizer 168K times last year and spent an estimated €79K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.8%
Market size, estimated
€79Ka year
Peak month
October1.7× the quietest month
Top search term
malm organizer74K searches a year

02 · Price

A sale here is worth €16.64.

Listings sell for €16.64 on average, from €9.20 to €24.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €16.64 that is €4K to €8K a year per listing.

Average price
€16.64inside the $15 to $100 sweet spot
Price range
€9.20–€24.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #137 within Aufbewahrung & Organisation. It carries 2,024 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
7.2%
Average rank
#137in Aufbewahrung & Organisation
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
2,024per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Malm Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 143%
  • Brand 217%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Malm Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Malm Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malm organizer74K/yr
  • malm kommode organizer29K/yr
  • organizer malm kommode17K/yr
  • ikea malm organizer14K/yr
  • malm organizer schublade9K/yr
  • schubladen organizer malm6K/yr
  • schubladen organizer malm kommode6K/yr
  • malm schubladen organizer6K/yr
  • organizer malm5K/yr
  • organizer für malm kommode4K/yr

Reviews and returns

What reviews say buyers love and hate about Malm Organizer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malm Organizer questions

Answered from the same tracked data.