Is malm organizer profitable to sell on Amazon Germany?

The niche generates €79K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (40/100).

How competitive is the malm organizer niche?

13 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in malm organizer?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.

When does demand for malm organizer peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the malm organizer niche?

Listings span €9.20–€24.20; the average listing price is €16.64 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.

malm organizer

Skip it

A small market ($79K/yr) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great€16.64

avg listing price — sweet spot $15–$100

Price range

Good€9.20–€24.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,023.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€79K

€79K/yr · 168K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, malm organizer is a €79K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

malm organizer market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €100K–€133K; units × avg price
Conversion rate: 2.8%
Avg BSR: #137
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 7.2%
Avg brand age: 26 months
Avg seller age: 229 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

SIMPLE JOY43%
ORLISA17%
SONGMICS9%
MEKAA6%
Yucch4%
Clutter Cover4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top malm organizer search terms

malm organizer74K/yr -13.9%3.0% conv.
malm kommode organizer29K/yr -4.5%2.4% conv.
organizer malm kommode17K/yr -7.7%2.7% conv.
ikea malm organizer14K/yr -15.7%2.6% conv.
malm organizer schublade9K/yr -8.9%3.3% conv.
schubladen organizer malm6K/yr +19.9%2.3% conv.
schubladen organizer malm kommode6K/yr -17.1%3.9% conv.
malm schubladen organizer6K/yr -28.1%2.9% conv.
organizer malm5K/yr +3.4%2.8% conv.
organizer für malm kommode4K/yr -13.4%2.8% conv.

All search terms

Top malm organizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SIMPLE JOY MALM FileFolding Box DAS ORIGINAL 4er Set Organizer für MALM Kommode Schadstoffgeprüft Schubladeneinsätze für Ikea MALM (4 Fächer)

SIMPLE JOY€17.764.6★5,661 rev

SIMPLE JOY MALM Organizer für ikea Kommode; DAS ORIGINAL; passgenau; Stabiler Boden; Schubladen Ordnungssystem für BH Tshirts Socken Unterwäsche Wickelbedarf; 3er Set

SIMPLE JOY€17.034.6★5,661 rev

ORLISA 14er Set Schubladen Organizer kompatibel mit MALM andere Kommoden Faltbare Aufbewahrungsboxen für Kleidung Modular einsetzbar für Kleiderschrank Wickeltisch Grau

ORLISA€24.204.6★746 rev

SONGMICS Schubladen-Organizer aus Vliesstoff Faltbare Aufbewahrungsboxen für Unterwäsche und Socken 40 x 16 x 10 cm 4er Set taubengrau Schrank-Organizer Tina Kollektion RUS012G01

SONGMICS€13.664.4★101 rev

Schubladen Organizer by MEKAA für MALM Kommode & Kleiderschrank - 3er Set - Passgenaue Schubladenbox für Kleidung Unterwäsche Accessories - stabiles Ordnungssystem in Anthrazit - 40 * 23 * 12cm

MEKAA€16.934.6★196 rev

Newest

by launch date

LAJIAKE 7er Set Wickeltisch Organizer passend für Malm Kommode und Kleiderschrank Faltbare Schubladeneinsätze für Wickelutensilien Kleidung & Babywäsche modular in 3 kombinierbaren Größen Weiß

LAJIAKE€9.2064 rev

4mo ago

Yucch Schubladen Organizer 4er Set kompatibel mit IKEA MALM Kommode faltbare Stoffboxen mit Fächern und verstärktem Boden ideal für Unterwäsche Socken & Babykleidung (Grau)

Yucch€17.416 rev

8mo ago

lompyeu 12 er Schubladen Organizer Schrank Organizer Kleiderschrank Wickeltisch Organizer Faltbare Malm Küchen Haus und Küche Aufbewahrungsboxen (Grau)

lompyeu€11.87144 rev

11mo ago

SONGMICS Schubladen-Organizer aus Vliesstoff Faltbare Aufbewahrungsboxen für Unterwäsche und Socken 40 x 16 x 10 cm 4er Set taubengrau Schrank-Organizer Tina Kollektion RUS012G01

SONGMICS€13.66101 rev

1y ago

SONGMICS Schubladen-Organizer aus Vliesstoff Faltbare Aufbewahrungsboxen für Unterwäsche und Socken 40 x 16 x 10 cm 4er Set taubengrau Schrank-Organizer Tina Kollektion RUS014G01

SONGMICS€15.1065 rev

1y ago

What buyers say about malm organizer

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße21%

“Passt”

Qualität insgesamt16%

“Super Produkt”

Organisationsfähigkeiten11%

“Organizer”

Benutzerfreundlichkeit10%

“Gut handhabbar für Schubladen”

beworben Vs Tatsächliches Produkt9%

“So wie auf dem Bild, passt alles”

Einfache Reinigung5%

“leicht zu reinigen”

Speicherkapazität4%

“helfen dabei, alles ordentlich zu verstauen.”

Stärke4%

“Sie fühlen sich sehr robust an”

Materialqualität4%

“Material ok, Verarbeitung ok”

Preis-Leistungs-Verhältnis3%

“Preis- Leistung stimmt”

What buyers complain about

Gesamtgröße25%

“Passt nicht”

Qualität insgesamt16%

“Billige Qualität”

beworben Vs Tatsächliches Produkt12%

“M8nderwertg und falsches Bild”

Geruch7%

“Geruch”

Preis-Leistungs-Verhältnis7%

“Enttäuschend für den Preis”

Materialqualität3%

“Auch ser dünnes minderwertiges Material”

Stärke2%

“Nicht so stabil wie erwartet”

Kompatibilität – insgesamt2%

“Es ist nicht wie vorgestellt kompatibel mit der Schublade”

Messung / Ablesegenauigkeit2%

“Die Maße stimmen nicht überein”

Benutzerfreundlichkeit2%

“Unpraktisch und schlecht bearbeitet”

Top return reasons

Gesamtgröße76%

Qualität insgesamt5%

Geruch4%

Kompatibilität – insgesamt3%

Materialqualität2%

Defekt Material/Teile2%

beworben Vs Tatsächliches Produkt2%

Dünn1%

Farbe1%

Funktionalität insgesamt1%

Common questions

Is malm organizer profitable to sell on Amazon Germany?: The niche generates €79K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (40/100).
How competitive is the malm organizer niche?: 13 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in malm organizer?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.
When does demand for malm organizer peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the malm organizer niche?: Listings span €9.20–€24.20; the average listing price is €16.64 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.