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Männerkissen

Fail

Shoppers spend an estimated $10K a year here, so Männerkissen is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€10K/yr33K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
43%top-5 click share · 25 brands · 48 sellers

Flapen Score

Männerkissen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Männerkissen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Männerkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Männerkissen 33K times last year and spent an estimated €10K. The top 5 brands take 60% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
2.6%
Market size, estimated
€10Ka year
Peak month
December5.3× the quietest month
Top search term
männerkissen16K searches a year

02 · Price

A sale here is worth €11.26.

Listings sell for €11.26 on average, from €4.24 to €23.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €11.26 that is €0 to €1K a year per listing.

Average price
€11.26under the $15 to $100 sweet spot
Price range
€4.24–€23.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #647 within Zierkissen & -hüllen. It carries 741 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
25.7%
Average rank
#647in Zierkissen & -hüllen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
741per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Männerkissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

48

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

43%

Top 20: 86%

Open market

34%

  • Brand 126%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Männerkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Männerkissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • männerkissen16K/yr
  • männerkissen mit taschen7K/yr
  • kissen mit taschen3K/yr
  • männer kissen4K/yr
  • kissen für männer3K/yr

Reviews and returns

What reviews say buyers love and hate about Männerkissen

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschenk Zweck”
26%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“etwas teuer für die Qualität”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Männerkissen questions

Answered from the same tracked data.