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Macarons Backmatte

Fail

Demand is soft, at -33.4% this quarter, so Macarons Backmatte is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€40K/yr67K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
65%top-5 click share · 20 brands · 26 sellers

Flapen Score

Macarons Backmatte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Macarons Backmatte is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macarons Backmatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Macarons Backmatte 67K times last year and spent an estimated €40K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Apr–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
6.3%
Market size, estimated
€40Ka year
Peak month
February2.6× the quietest month
Top search term
macarons backmatte47K searches a year

02 · Price

A sale here is worth €9.38.

Listings sell for €9.38 on average, from €6.14 to €15.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €9.38 that is €938 to €2K a year per listing.

Average price
€9.38under the $15 to $100 sweet spot
Price range
€6.14–€15.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€938–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #251 within Backen. It carries 5,629 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#251in Backen
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,629per listing
Listings tracked
22

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Macarons Backmatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

29%

  • Brand 118%
  • Brand 217%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Macarons Backmatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Macarons Backmatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macarons backmatte47K/yr
  • macarons backset9K/yr
  • macaron backmatte6K/yr
  • backmatte macarons5K/yr

Reviews and returns

What reviews say buyers love and hate about Macarons Backmatte

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Furchtbar, schlechte Qualität, ich habe es ausprobiert und direkt entsorgt, lieber mehr Geld für etwas Hochwertigeres ausgeben”
A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Macarons Backmatte questions

Answered from the same tracked data.