Is macarons backmatte profitable to sell on Amazon Germany?

The niche generates €40K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (38/100).

How competitive is the macarons backmatte niche?

20 brands and 26 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in macarons backmatte?

Top complaints mined from reviews: Qualität insgesamt, Geruch, Haltbarkeit. The return rate is 1.0%.

When does demand for macarons backmatte peak?

Demand peaks in Feb–Apr–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the macarons backmatte niche?

Listings span €6.14–€15.96; the average listing price is €9.38 (sweet spot $15–$100). The average incumbent carries 5,629 reviews — the moat a new listing must climb.

macarons backmatte

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€9.38

avg listing price — sweet spot $15–$100

Review moat

Bad5,629.36

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€40K

€40K/yr · 67K searches

Price range

Bad€6.14–€15.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, macarons backmatte is a €40K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Apr–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

macarons backmatte market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €38K–€47K; units × avg price
Conversion rate: 6.3%
Avg BSR: #251
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.9%
Avg brand age: 36 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

29%

Plipdhy18%
Philorn17%
Amazon Basics14%
SUPER KITCHEN9%
Backefix9%
Voarge4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.

Peak months: Feb, Apr, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top macarons backmatte search terms

macarons backmatte47K/yr -28.0%6.6% conv.
macarons backset9K/yr -51.0%2.0% conv.
macaron backmatte6K/yr -32.1%4.8% conv.
backmatte macarons5K/yr -43.3%7.1% conv.

All search terms

Top macarons backmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2Stück Backmatte Macarons Silikon Backmattes aus Silikon für Macaron Keks BPA Frei Macarons Silikonmatte Graue Anti-Rutsch-Backmatte Rechteckig für Macaro Pizza Kekse und Brote

Plipdhy€7.454.5★144 rev

Philorn Backmatte für Macarons Backmatte aus Silikon 30 Löcher Macarons Silikonmatte mit 14 Düsen BPA-freie Backunterlagen für Makronen/Kuchen/Brot 42x29 CM 2 Stück

Philorn€11.184.6★687 rev

Amazon Basics Rechteckig Backmatte für Macarons aus Silikon Beige Grau 2 Stück 29.5 x 41.9 cm

Amazon Basics€7.804.4★117,226 rev

SUPER KITCHEN Backmatte aus Silikon für Macaron Keks - 3-Stück Set (Grau) Backunterlage Silikonmatte Backfolie Backpapier Backzubehör Antihaft Matte für Makronen/Brot/Pizza 42x29 5cm 29 2cmx21 6cm

SUPER KITCHEN€9.114.6★1,897 rev

Backefix Silikon Backmatte für Macarons 40×30 cm in Grau Ø 3 8cm hochwertige Backunterlage mit 20 Mulden für Macarons oder Kekse Platin-Silikon antihaftend wiederverwendbar

Backefix€12.944.4★626 rev

Newest

by launch date

3 Stück Silikon Backmatte für Macaron 42 x 29.5 cm Macarons Backmatte mit Führungsringen BPA Frei Antihaft & Rutschfest Antihaft Backunterlage für Macarons Kekse Gebäck (Dunkelgrau/Schwarz/Rot)

Gyism€9.133 rev

3mo ago

3 Stücke Backmatte Macarons Silikon 42 x 29 5CM Macarons Backmatte Macaron Baking Mats Non Stick Silicone für Makronen Kekse Brot Pizza Matte

GFUEIGJ€8.261 rev

3mo ago

Frapkom Makaron Silikon Backmatten 2 Antikleber Makaron Mat Silikon 7 Piping Spitzen 2 Beutel Krawatten 2 Kuppler 1 Puff Spitze 1 Pinsel 17 Stück Makaron Backkits für Makaronen Kekse

Frapkom€15.962 rev

4mo ago

TPTGIAR Silikon Macarons Backmatte 2PCS Backmatte Hundekekse Wiederverwendbar Silikonmatte Backen Antihaft Backunterlage Teigmatte mit 12 Düsen Waschbare Silikon Backmatte Macarons

TPTGIAR€7.585 rev

5mo ago

Katyjun Backmatte Silikon 4 Stück für Macarons Backen Kekse Ausrollen und Dörren Macarons Backset Mit Temperaturbereich von -40 bis 230 Keksgrößenkontrolle Einfache Reinigung Antihaft

Katyjun€13.492 rev

5mo ago

What buyers say about macarons backmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Ware wie beschrieben, macht insgesamt einen sehr guten, brauchbaren Eindruck”

beworben Vs Tatsächliches Produkt15%

“Macht, was es soll”

Einfache Reinigung14%

“Lassen sich sehr leicht reinigen”

Benutzerfreundlichkeit8%

“Für gelegentlichen Gebrauch top”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung ist für den Umfang des Sets wirklich sehr gut”

Form/Stil4%

“Super, hält alles in Form”

Stärke4%

“Robust”

Effizienz4%

“Funktioniert einwandfrei”

Haltbarkeit4%

“Langlebiger Küchenhelfer”

Griff4%

“Verrutschen nicht”

What buyers complain about

Qualität insgesamt32%

“Furchtbar, schlechte Qualität, ich habe es ausprobiert und direkt entsorgt, lieber mehr Geld für etwas Hochwertigeres ausgeben”

Geruch14%

“Matten stinken stark”

Haltbarkeit14%

“Ist bei der zweiten Benutzung kaputt gegangen”

Preis-Leistungs-Verhältnis9%

“Lieber etwas teureres kaufen”

Gesamtgröße9%

“Sie ist zu breit”

Dicke5%

“wirken etwas dünn”

Top return reasons

Gesamtgröße39%

Funktionalität insgesamt11%

Haftung/Klebrigkeit9%

Geruch9%

Materialqualität9%

Qualität insgesamt5%

Dünn4%

Benutzerfreundlichkeit3%

Kompatibilität – insgesamt2%

Design insgesamt2%

Common questions

Is macarons backmatte profitable to sell on Amazon Germany?: The niche generates €40K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (38/100).
How competitive is the macarons backmatte niche?: 20 brands and 26 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in macarons backmatte?: Top complaints mined from reviews: Qualität insgesamt, Geruch, Haltbarkeit. The return rate is 1.0%.
When does demand for macarons backmatte peak?: Demand peaks in Feb–Apr–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the macarons backmatte niche?: Listings span €6.14–€15.96; the average listing price is €9.38 (sweet spot $15–$100). The average incumbent carries 5,629 reviews — the moat a new listing must climb.