macarons
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€15.09avg listing price — sweet spot $15–$100
Price range
Good€3.58–€41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,283.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 150K searches
According to Flapen's Amazon Germany niche tracking, macarons is a €29K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
macarons market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €45K–€60K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 58%
- Out of stock
- 2.2%
- Avg brand age
- 42 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
25
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
22%
- AKKA23%
- Günthart17%
- Macarons de Pauline13%
- Confiserie Rabbel10%
- Pati-Versand8%
- sweetART Germany6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top macarons search terms
- macarons106K/yr
- macarons kaufen31K/yr
- macaron12K/yr
- frische macarons583/yr
Top macarons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)
Günthart€3.584.0★73 rev
AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
AKKA€17.574.8★15 rev
Confiserie Rabbel | Macarons gemischt | 16 Macarons in Handarbeit hergestellt | 150 g
Confiserie Rabbel€17.093.7★328 rev
Macarons de Pauline Macarons Mix Erdbeere Pistazie und Schokolade
Macarons de Pauline€6.693.6★83 rev
Macaron Mix 300g
Pati-Versand€12.053.7★27 rev
Newest
by launch dateAKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
AKKA€17.5715 rev
AKKA Macarons Handgemachte Premium Macarons Signature Selection Box - Red Velvet/Bueno/Erdbeere/Salted Caramel/Pistazie/Vanille
AKKA€18.1115 rev
AKKA Macarons Handgemachte Premium Macarons Sweet Love Box - Red Velvet/Himbeere/Erdbeer Cheesecake/Erdbeere/Passionsfrucht/Vanille
AKKA€18.1615 rev
Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)
Günthart€3.5873 rev
PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play
PhysKcal€41.36245 rev
Trending
90-day click momentumPhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play
PhysKcal€41.364.4★
Schlüsselanhänger Schlüsselbund Paris Eiffelturm Macaroon Bunte Gold Metall Tasche Anhänger Schlüsselring Für Damen Mädchen(purple)
Walfront€5.744.1★
premium französische Macarons - kleine Geschenkbox (Premium Mix)
duSucre Macarons€25.214.5★
AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
AKKA€17.574.8★
Amazon Basics Rechteckig Backmatte für Macarons aus Silikon Beige Grau 2 Stück 29.5 x 41.9 cm
Amazon Basics€7.804.4★
What buyers say about macarons
What buyers praise and complain about, mined from review topics.What buyers love
“Lecker”
“Farben sind schön”
“Sehr einfach anzuwenden”
“Top Macarons”
“Super gut zu reinigen”
“War ein Geschenk fürs Enkelkind”
“Macht, was es soll”
“Tolles Produkt”
“gutes Material”
“schöne Turnmatte”
What buyers complain about
“schmecken nicht”
“Leider waren die Stücke sehr klein”
“Überteuertes Pulver”
“war auch nicht mehr ganz so frisch”
“Weder Konsistenz noch Geschmack kommen auch nur annähernd an einen echten Macaron heran”
“Schlecht verarbeitet”
“recht hart, schmecken nicht”
“Trocken und farblich anders”
“Trocken und farblich anders”
“Nach wenigen Wochen Nutzung leider schon kaputt”
Top return reasons
Common questions
- Is macarons profitable to sell on Amazon Germany?
- The niche generates €29K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the macarons niche?
- 14 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in macarons?
- Top complaints mined from reviews: Geschmack insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.8%.
- When does demand for macarons peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the macarons niche?
- Listings span €3.58–€41.36; the average listing price is €15.09 (sweet spot $15–$100). The average incumbent carries 6,284 reviews — the moat a new listing must climb.