Macarons
FailShoppers spend an estimated $29K a year here, so Macarons is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €29K/yr150K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 25 sellers
Flapen Score
Macarons against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Macarons is stronger. Inside it, weaker.
Market
The Macarons market on Amazon at a glance
Shoppers on Amazon Germany searched for Macarons 150K times last year and spent an estimated €29K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €29Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- macarons106K searches a year
02 · Price
A sale here is worth €15.09.
Listings sell for €15.09 on average, from €3.58 to €41.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €15.09 that is €2K to €4K a year per listing.
- Average price
- €15.09inside the $15 to $100 sweet spot
- Price range
- €3.58–€41.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #317 within Backen. It carries 6,284 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 42%
- Out of stock, average day
- 2.2%
- Average rank
- #317in Backen
- Average rating
- 4.14 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,284per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Macarons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)
- Price
- €3.58
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 2y ago

AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
- Price
- €17.57
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago

Confiserie Rabbel | Macarons gemischt | 16 Macarons in Handarbeit hergestellt | 150 g
- Price
- €17.09
- Rating
- 3.7/5
- Reviews
- 328
- Age
- 15y ago

Macarons de Pauline Macarons Mix Erdbeere Pistazie und Schokolade
- Price
- €6.69
- Rating
- 3.6/5
- Reviews
- 83
- Age
- 10y ago

Macaron Mix 300g
- Price
- €12.05
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 6y ago
Trending
estimated 90-day click momentum
PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play
- Price
- €41.36
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 2y ago

Schlüsselanhänger Schlüsselbund Paris Eiffelturm Macaroon Bunte Gold Metall Tasche Anhänger Schlüsselring Für Damen Mädchen(purple)
- Price
- €5.74
- Rating
- 4.1/5
- Reviews
- 225
- Age
- 8y ago

premium französische Macarons - kleine Geschenkbox (Premium Mix)
- Price
- €25.21
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9y ago

AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
- Price
- €17.57
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago

Amazon Basics Rechteckig Backmatte für Macarons aus Silikon Beige Grau 2 Stück 29.5 x 41.9 cm
- Price
- €7.80
- Rating
- 4.4/5
- Reviews
- 117,226
- Age
- 8y ago
Newest
by launch date
AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum
- Price
- €17.57
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago

AKKA Macarons Handgemachte Premium Macarons Signature Selection Box - Red Velvet/Bueno/Erdbeere/Salted Caramel/Pistazie/Vanille
- Price
- €18.11
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago

AKKA Macarons Handgemachte Premium Macarons Sweet Love Box - Red Velvet/Himbeere/Erdbeer Cheesecake/Erdbeere/Passionsfrucht/Vanille
- Price
- €18.16
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago

Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)
- Price
- €3.58
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 2y ago

PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play
- Price
- €41.36
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
25
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
22%
- AKKA23%
- Günthart17%
- Macarons de Pauline13%
- Confiserie Rabbel10%
- Pati-Versand8%
- sweetART Germany6%
Demand
Macarons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Macarons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- macarons106K/yr
- macarons kaufen31K/yr
- macaron12K/yr
- frische macarons583/yr
Reviews and returns
What reviews say buyers love and hate about Macarons
We read the reviews and the return reasons for every product selling here.
“schmecken nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macarons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









