Luftreiniger
FailDemand is soft, at -21.6% this quarter, so Luftreiniger is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €5.9M/yr3.6M searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 71 sellers
Flapen Score
Luftreiniger against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Luftreiniger is stronger. Inside it, weaker.
Market
The Luftreiniger market on Amazon at a glance
Shoppers on Amazon Germany searched for Luftreiniger 3.6M times last year and spent an estimated €5.9M. The top 5 brands take 87% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €5.9Ma year
- Peak month
- March2.1× the quietest month
- Top search term
- luftreiniger1.8M searches a year
02 · Price
A sale here is worth €109.51.
Listings sell for €109.51 on average, from €27.73 to €260.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €109.51 that is €329K to €438K a year per listing.
- Average price
- €109.51above the $15 to $100 sweet spot
- Price range
- €27.73–€260.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €329K–€438K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #73 within Heizen & Kühlen. It carries 3,202 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #73in Heizen & Kühlen
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,202per listing
- Listings tracked
- 15
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Luftreiniger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
71
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Brand 165%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Luftreiniger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.1×
Search terms
Top Luftreiniger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- luftreiniger1.8M/yr
- air purifier334K/yr
- luftfilter307K/yr
- luftreiniger allergiker218K/yr
- luftreiniger und kühler55K/yr
- philips luftreiniger180K/yr
- luftreiniger philips92K/yr
- luftfilter wohnung74K/yr
- luftreiniger mit kühlfunktion31K/yr
- dyson hushjet purifier compact schwarz/türkis16K/yr
Reviews and returns
What reviews say buyers love and hate about Luftreiniger
We read the reviews and the return reasons for every product selling here.
“Appverbindung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luftreiniger questions
Answered from the same tracked data.









