Luftreiniger
FailDemand is soft, at -21.6% this quarter, so Luftreiniger is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €5.9M/yr3.6M searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 71 sellers
Flapen Score
Luftreiniger against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Luftreiniger is stronger. Inside it, weaker.
Market
The Luftreiniger market on Amazon at a glance
Shoppers on Amazon Germany searched for Luftreiniger 3.6M times last year and spent an estimated €5.9M. The top 5 brands take 87% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €5.9Ma year
- Peak month
- March2.1× the quietest month
- Top search term
- luftreiniger1.8M searches a year
02 · Price
A sale here is worth €109.51.
Listings sell for €109.51 on average, from €27.73 to €260.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €109.51 that is €329K to €438K a year per listing.
- Average price
- €109.51above the $15 to $100 sweet spot
- Price range
- €27.73–€260.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €329K–€438K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #73 within Heizen & Kühlen. It carries 3,202 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #73in Heizen & Kühlen
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,202per listing
- Listings tracked
- 15
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Luftreiniger products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Luftreiniger 600 Serie Ultraleise und energieeffizient Für Allergiker HEPA-Filter entfernt 99 97% der Schadstoffe Für Räume bis zu 44m App-gesteuert Weiß (AC0650/10)
- Price
- €59.21
- Rating
- 4.3/5
- Reviews
- 3,577
- Age
- 3y ago

Philips Luftreiniger 600-Serie energieeffizient mit Smart Sensor Für Allergiker HEPA-Filter entfernt 99 97% der Schadstoffe Deckt bis zu 44 m2 ab App-Steuerung Weiß (AC0651/10)
- Price
- €71.45
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 3y ago

KNKA Luftreiniger Air Purifier CADR 300 m/h bis 80 m HEPA-Leistung (Schlafmodus) entfernt 99 97% Staub/Pollen/Gerüche mit Smart Sensor ideal für Raucher & Haustiere APH3000
- Price
- €98.39
- Rating
- 4.7/5
- Reviews
- 2,848
- Age
- 10mo ago

Philips PureProtect 3200 Serie: Intelligenter Luftreiniger HEPA- und Aktivkohlefilter CADR 500 m/h für 130 m besonders leise und energieeffizient erfasst 99 97% Allergene (AC3210/12)
- Price
- €207.05
- Rating
- 4.5/5
- Reviews
- 811
- Age
- 2y ago

PHILIPS Air Performer 2-in-1: Luftreiniger und Kühlgebläse - Reinigt 70 m Entfernt 99 97% der Allergene und Schadstoffe. HEPA-Filter Intelligente Sensoren Alexa App. (AMF765/10)
- Price
- €227.41
- Rating
- 4.1/5
- Reviews
- 510
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dhyala Luftreiniger Allergiker Air Purifier HEPA Luftfilter mit waschbarem Doppelfilter CADR 450m/h Smart WiFi 20dB Schlafmodus AQI Anzeige Aroma Timer gegen Staub Pollen Haustiere & Raucher
- Price
- €106.54
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 6mo ago

KNKA Luftreiniger Air Purifier CADR 300 m/h bis 80 m HEPA-Leistung (Schlafmodus) entfernt 99 97% Staub/Pollen/Gerüche mit Smart Sensor ideal für Raucher & Haustiere APH3000
- Price
- €98.39
- Rating
- 4.7/5
- Reviews
- 2,848
- Age
- 10mo ago

PHILIPS Air Performer 2-in-1: Luftreiniger und Kühlgebläse - Reinigt 70 m Entfernt 99 97% der Allergene und Schadstoffe. HEPA-Filter Intelligente Sensoren Alexa App. (AMF765/10)
- Price
- €227.41
- Rating
- 4.1/5
- Reviews
- 510
- Age
- 3y ago

EVALIT Luftreiniger Allergiker CADR 420m/h 200 Air Purifier für Raucherzimmer gegen Rauch Staub Pollen PM2.5 Anzeige Luftreiniger für Haustiere Aromatherapie Weiß 1 Pack + 3 Modi
- Price
- €83.75
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 5mo ago

Philips Air Performer 3-in-1: Luftreiniger Heiz- und Kühlgebläse - Reinigt 70 m Entfernt 99 97% der Allergene und Schadstoffe. HEPA-Filter Intelligente Sensoren Alexa App. (AMF870/15)
- Price
- €260.07
- Rating
- 4.1/5
- Reviews
- 982
- Age
- 3y ago
Newest
by launch date
EVALIT Luftreiniger Allergiker CADR 420m/h 200 Air Purifier für Raucherzimmer gegen Rauch Staub Pollen PM2.5 Anzeige Luftreiniger für Haustiere Aromatherapie Weiß 1 Pack + 3 Modi
- Price
- €83.75
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 5mo ago

Dhyala Luftreiniger Allergiker Air Purifier HEPA Luftfilter mit waschbarem Doppelfilter CADR 450m/h Smart WiFi 20dB Schlafmodus AQI Anzeige Aroma Timer gegen Staub Pollen Haustiere & Raucher
- Price
- €106.54
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 6mo ago

MERONTE Luftreiniger für Schlafzimmer Zuhause allergischer Luftreiniger für Schlafzimmer Büro Raucherzimmer HEPA-Filter Luftreiniger 1 Pack+3 Modi
- Price
- €32.89
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 6mo ago

MERONTE Luftreiniger für Allergiker Air Purifier für Raucherzimmer HEPA Filter Gegen Staub Pollen CADR 300 m/h für 100 m 24 dB Timer Luftqualitäts-Feedback & Automodus Mattweiß 1 Pack+3 Modi
- Price
- €76.83
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 8mo ago

KNKA Luftreiniger Air Purifier CADR 300 m/h bis 80 m HEPA-Leistung (Schlafmodus) entfernt 99 97% Staub/Pollen/Gerüche mit Smart Sensor ideal für Raucher & Haustiere APH3000
- Price
- €98.39
- Rating
- 4.7/5
- Reviews
- 2,848
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
71
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
10%
- PHILIPS65%
- KNKA9%
- MERONTE5%
- Winix4%
- AIRTOK4%
- Bosch homecomfort4%
- Open — no brand owns it (4 brands, 10%)
Demand
Luftreiniger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.1×
Search terms
Top Luftreiniger search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- luftreiniger1.8M/yr
- air purifier334K/yr
- luftfilter307K/yr
- luftreiniger allergiker218K/yr
- luftreiniger und kühler55K/yr
- philips luftreiniger180K/yr
- luftreiniger philips92K/yr
- luftfilter wohnung74K/yr
- luftreiniger mit kühlfunktion31K/yr
- dyson hushjet purifier compact schwarz/türkis16K/yr
Reviews and returns
What reviews say buyers love and hate about Luftreiniger
We read the reviews and the return reasons for every product selling here.
“Appverbindung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luftreiniger questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









