Luftmatratze
Luftmatratze clears our launch bar: a $5.1M/yr market growing +134.8% this quarter with returns at 2.9%.
Flapen Score
Top 2% of 4,240 Küche, Haushalt & Wohnen niches · +20 vs the category median of 48
Is Luftmatratze profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Luftmatratze is a €5.1M/yr Amazon Germany market (6.0M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 68/100.
Luftmatratze: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +134.8% over the last 90 days and 2.6% of searches end in a purchase.
€5.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 29 products
Top Luftmatratze products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Intex 64757 Classic Downy Blue Dura-Beam Serie Twin Luftbett Blau 191 x 99 x 25 cm (L x B x H)
- Price
- €10.91
- Rating
- 4.2/5
- Reviews
- 43,982
- Age
- 7y ago
OlarHike Luftmatratze Selbstaufblasend Luftbett 2 Personen Gästebett Luftmatratze 140x200 1er Pack aufblasbar für Camping Zelt Sofa und Heimgebrauch - 140 x 200 x 46 cm
- Price
- €65.11
- Rating
- 4.3/5
- Reviews
- 1,305
- Age
- 12mo ago
INTEX Dura-Beam Camping Matratze für 2 Person inkl. Luftpumpe & 2 Kopfkissen aufblasbar Luftbett 203 x 152 x 25 cm max. 272KG Gästebett aufblasbares Bett Campingbett & Pumpe Fiber-Tech (64765)
- Price
- €18.62
- Rating
- 4.2/5
- Reviews
- 11,663
- Age
- 7y ago
Intex 64114 - Luftbett Selbstaufblasend Doppelbett Dura-Beam Prestige Mid-Rise mit integrierter USB-Elektropumpe Geeignet für 2 Person PVC Grau 152x203x30 cm
- Price
- €29.11
- Rating
- 4.2/5
- Reviews
- 7,109
- Age
- 4y ago
Bestway Luftbett Premium Plus Single Size mit Eingebauter Pumpe 191 x 97 x 46 cm 67401N_03
- Price
- €27.66
- Rating
- 4.2/5
- Reviews
- 2,709
- Age
- 3y ago
Trending
90-day click momentum
PHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 1,333
- Age
- 7mo ago
KASIMO TPU Luftmatratze selbstaufblasend Luftbett 1 Person Gästebett mit integrierter Elektrischer Pumpe aufblasbare matratze mit Kissen luftmatratze 190x90x22cm für Gäste zu Hause und Camping
- Price
- €66.23
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 10mo ago
Lopekuty Premium Luftmatratze mit integrierter Pumpe Automatisches Nachfüllen 2 5 Min Schnellaufblasen Weiche Beflockung Leiser Betrieb für 2 Personen Zuhause & Camping
- Price
- €67.86
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago
Bestway Luftbett Blue Horizon Single XL/Lo 185 x 76 x 22 cm
- Price
- €7.84
- Rating
- 4.3/5
- Reviews
- 2,439
- Age
- 3y ago
Origem Isomatte Camping Matratze 14cm Ultraleichte Schlafmatte Aufblasbar Kleines Packmaß Aufblasbarer Fuß Luftmatratze Outdoor mit Fußpumpe
- Price
- €39.67
- Rating
- 4.2/5
- Reviews
- 1,671
- Age
- 2y ago
Newest
by launch dateLopekuty Premium Luftmatratze mit integrierter Pumpe Automatisches Nachfüllen 2 5 Min Schnellaufblasen Weiche Beflockung Leiser Betrieb für 2 Personen Zuhause & Camping
- Price
- €67.86
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago
Amazon Basics Elektrische Luftmatratze - Eingebaute Pumpe Tragbare Aufblasbare Luftbett mit Tragetasche Queen Size 203 cm L × 152 cm W × 24 cm H
- Price
- €29.60
- Rating
- 4.1/5
- Reviews
- 133
- Age
- 6mo ago
PHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 1,333
- Age
- 7mo ago
KASIMO TPU Luftmatratze selbstaufblasend Luftbett 1 Person Gästebett mit integrierter Elektrischer Pumpe aufblasbare matratze mit Kissen luftmatratze 190x90x22cm für Gäste zu Hause und Camping
- Price
- €66.23
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 10mo ago
OlarHike Luftmatratze Selbstaufblasend Luftbett 2 Personen Gästebett Luftmatratze 140x200 1er Pack aufblasbar für Camping Zelt Sofa und Heimgebrauch - 140 x 200 x 46 cm
- Price
- €65.11
- Rating
- 4.3/5
- Reviews
- 1,305
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
143
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
14%
- Intex53%
- OlarHike13%
- Bestway11%
- Yuzonc5%
- Heimfleiss3%
- KASIMO2%
- Open — no brand owns it (11 brands, 14%)
Luftmatratze demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Top Luftmatratze search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- luftmatratze2.0M/yr
- luftmatratze selbstaufblasend608K/yr
- gästebett619K/yr
- luftbett478K/yr
- luftmatratze camping267K/yr
- aufblasbare matratze321K/yr
- selbstaufblasbare luftmatratze191K/yr
- camping matratze173K/yr
- luftbett 2 personen260K/yr
- luftmatratze 140x200181K/yr
What reviews say buyers love and hate about Luftmatratze
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Comfortable”
“Super ware”
“Für den Budget-Preis solide”
“Gästebett aufblasbar”
“Alles easy”
What buyers complain about
70% of reviews“Sehr schnell defekt”
“Die Produktrezensionen sind nicht nachvollziehbar”
“Ventile undicht”
“Stinkt extrem nach Chemie”
“Schade, Luftbett hält nicht”
Luftmatratze return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Luftmatratze questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
