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Luftentfeuchter Und Luftreiniger

Fail

Shoppers spend an estimated $52K a year here, so Luftentfeuchter Und Luftreiniger is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€52K/yr39K searches / yr
90-day growth
+64.0%search demand this quarter
Competition
44%top-5 click share · 18 brands · 99 sellers

Flapen Score

Luftentfeuchter Und Luftreiniger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Luftentfeuchter Und Luftreiniger is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftentfeuchter Und Luftreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftentfeuchter Und Luftreiniger 39K times last year and spent an estimated €52K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+64.0%
Conversion, latest week
1.0%
Market size, estimated
€52Ka year
Peak month
November6.0× the quietest month
Top search term
luftentfeuchter und luftreiniger17K searches a year

02 · Price

A sale here is worth €132.20.

Listings sell for €132.20 on average, from €40.88 to €246.15. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €132.20 that is €0 to €13K a year per listing.

Average price
€132.20above the $15 to $100 sweet spot
Price range
€40.88–€246.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #127 within Heizen & Kühlen. It carries 935 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
64%
Out of stock, average day
14.5%
Average rank
#127in Heizen & Kühlen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
935per listing
Listings tracked
33

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Luftentfeuchter Und Luftreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

99

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

25%

  • Brand 124%
  • Brand 217%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Luftentfeuchter Und Luftreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Luftentfeuchter Und Luftreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luftentfeuchter und luftreiniger17K/yr
  • luftreiniger und entfeuchter9K/yr
  • luftentfeuchter mit hepa filter8K/yr
  • luftentfeuchter hepa4K/yr
  • luftentfeuchter luftreiniger 2in11K/yr

Reviews and returns

What reviews say buyers love and hate about Luftentfeuchter Und Luftreiniger

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Geräuschpegel”
3.8%of orders come back
“Extrem laut, mit Spulenfiepen”
A buyer, on “Geräuschpegel”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Luftentfeuchter Und Luftreiniger questions

Answered from the same tracked data.