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Luftbefeuchter

Fail

Demand is soft, at -61.4% this quarter, so Luftbefeuchter is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€4.0M/yr3.4M searches / yr
90-day growth
-61.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 76 sellers

Flapen Score

Luftbefeuchter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Luftbefeuchter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftbefeuchter market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftbefeuchter 3.4M times last year and spent an estimated €4.0M. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.0M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-61.4%
Conversion, latest week
2.8%
Market size, estimated
€4.0Ma year
Peak month
January7.3× the quietest month
Top search term
luftbefeuchter2.0M searches a year

02 · Price

A sale here is worth €42.58.

Listings sell for €42.58 on average, from €13.06 to €114.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At €42.58 that is €128K to €170K a year per listing.

Average price
€42.58inside the $15 to $100 sweet spot
Price range
€13.06–€114.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
€128K–€170K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #19 within Heizen & Kühlen. It carries 5,914 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
5.3%
Average rank
#19in Heizen & Kühlen
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
5,914per listing
Listings tracked
25

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Luftbefeuchter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

76

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

12%

  • Brand 132%
  • Brand 225%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Luftbefeuchter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Luftbefeuchter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luftbefeuchter2.0M/yr
  • humidifier280K/yr
  • luftbefeuchter schlafzimmer324K/yr
  • luftbefeuchter pflanzen52K/yr
  • raumbefeuchter129K/yr
  • luftbefeuchter große räume69K/yr
  • humidifier for bedroom51K/yr
  • luftbefeuchter klein38K/yr
  • philips luftbefeuchter60K/yr
  • air humidifier39K/yr

Reviews and returns

What reviews say buyers love and hate about Luftbefeuchter

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haltbarkeit”
5.2%of orders come back
“Nach 3 Jahren defekt”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Luftbefeuchter questions

Answered from the same tracked data.