Is luftballons profitable to sell on Amazon Germany?

The niche generates €831K/yr across 18 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the luftballons niche?

14 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in luftballons?

Top complaints mined from reviews: Inflation/Deflation, Qualität insgesamt, Farbe. The return rate is 0.5%.

When does demand for luftballons peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the luftballons niche?

Listings span €3.37–€12.73; the average listing price is €7.18 (sweet spot $15–$100). The average incumbent carries 1,716 reviews — the moat a new listing must climb.

luftballons

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.37–$12.73) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Good€831K

€831K/yr · 2.3M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,715.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.18

avg listing price — sweet spot $15–$100

Price range

Bad€3.37–€12.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, luftballons is a €831K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

luftballons market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: €898K–€1.1M; units × avg price
Conversion rate: 5.1%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

Bastelbär29%
Grünsonne15%
QIFU14%
Green Paw Products11%
Elalove8%
Mstnoixgc4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top luftballons search terms

luftballons821K/yr +0.4%4.3% conv.
luftballons geburtstag453K/yr +6.8%2.7% conv.
ballons192K/yr +9.9%2.2% conv.
helium ballons167K/yr +13.1%0.8% conv.
luftballons bunt94K/yr -26.1%7.4% conv.
luftballon96K/yr -3.6%3.3% conv.
ballon92K/yr +8.4%0.6% conv.
ballons geburtstag86K/yr +0.5%1.9% conv.
helium luftballons50K/yr +12.1%0.8% conv.
luftballons helium geeignet31K/yr +83.0%2.5% conv.

All search terms

Top luftballons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIO Luftballons Geburtstag ÖKO-TEST SEHR GUT 100 Stück MADE IN EU Premium Ballons 100% Naturlatex 11 Farben plastikfrei & nachhaltig Helium Luftballons Bunt aus natürlichen Rohstoffen

Bastelbär€10.524.5★11,250 rev

Luftballons gemischte Farben - 100% Reiner NATURLATEX - Premium Qualität - Latex Party Ballons - Metallic Ballons - Geburtstag Dekoration - Bunte Luftballons 25

Green Paw Products€5.954.4★7,601 rev

110 Stück Latex Ballons 12 Zoll(30cm) - 10 Matte Farben + 10 Konfetti-Ballons mit 100 Klebepunkten für Geburtstag Hochzeit Party Baby Shower Jubiläum Deko

Grünsonne€7.574.4★84 rev

Elalove 110 Stück Luftballons Bunt 11 Farben 27cm Latex Ballons Luftballon Geburtstag Partydekoration Karneval Hochzeit Valentinstag Theme Party Luftballons Pastellfarben Weiß Gold

Elalove€8.224.2★55 rev

QIFU Luftballons Pastell - 100 Stück Luftballons Pastellfarben Helium Ballons Pastell Bunte mit Macaron Ballons Rosa Blau Grün für Geburtstag Verlobung Babyparty Hochzeit Party Dekoration 12 Zoll

QIFU€6.424.3★326 rev

Newest

by launch date

ZENO Bunte Luftballons 50 Stück Latex Luftballons 30 cm Für Geburtstag Kindergeburtstag & Party Für Helium geeignet

ZENO€4.97246 rev

5mo ago

balloa Folienballon XXL Flamingo Happy Birthday Helium Ballon Luftballon Geburtstag Kinderparty Deko Geburtstagsballon Flamingo für Mädchen Partydeko Pink Geschenk zum Kindergeburtstag 105cm

balloa€9.15180 rev

8mo ago

QIFU Luftballons Pastell - 100 Stück Luftballons Pastellfarben Helium Ballons Pastell Bunte mit Macaron Ballons Rosa Blau Grün für Geburtstag Verlobung Babyparty Hochzeit Party Dekoration 12 Zoll

QIFU€6.42326 rev

9mo ago

BlooMoo 60 Stück Luftballons Beige Weiß 12 Zoll Latex Luftballons Champagner Gold Metallic Ballons und Konfetti Ballons Set für Geburtstag Hochzeit Babyparty Party Dekoration

BlooMoo€6.75179 rev

11mo ago

110 Stück Latex Ballons 12 Zoll(30cm) - 10 Matte Farben + 10 Konfetti-Ballons mit 100 Klebepunkten für Geburtstag Hochzeit Party Baby Shower Jubiläum Deko

Grünsonne€7.5784 rev

11mo ago

What buyers say about luftballons

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe36%

“Wunderbar bunt”

Qualität insgesamt22%

“Super Produkt”

Inflation/Deflation5%

“Super, gut aufzupusten”

Stärke4%

“Robust”

beworben Vs Tatsächliches Produkt4%

“Hält, was es verspricht”

Preis-Leistungs-Verhältnis3%

“Super Preis Leistung”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Haltbarkeit3%

“Haltbarkeit”

Materialqualität2%

“Material top!!”

What buyers complain about

Inflation/Deflation19%

“Halten kein Helium”

Qualität insgesamt18%

“Qualität fraglich”

Farbe8%

“Großes Ungleichgewicht bei den der Menge der Farben”

Haltbarkeit7%

“kurze Haltbarkeit”

Geruch7%

“Tolle Ballons übler Geruch”

Gesamtgröße7%

“Etwas kleiner als andere in diesem Segment”

beworben Vs Tatsächliches Produkt5%

“Steht aber in der Beschreibung”

Preis-Leistungs-Verhältnis4%

“Das Geld definitiv nicht wert”

Stärke3%

“Hält nicht”

Funktionalität insgesamt2%

“Halten kein Helium”

Top return reasons

Farbe37%

Gesamtgröße18%

Inflation/Deflation10%

Qualität insgesamt8%

Preis-Leistungs-Verhältnis5%