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Lowboard

Lowboard shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48

Market size 70Growth 13Conversion 3Competition 96Returns 97Price range 11Avg price 69Brand share 89Review moat 79Quality gap 79
This niche Category average · 4,240 niches

Is Lowboard profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lowboard is a €744K/yr Amazon Germany market (3.0M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Lowboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.9% over the last 90 days and 0.2% of searches end in a purchase.

€744K

revenue / yr

Units sold / yr8K
Search volume / yr-23.9%3.0M
Conversion rate0.2%
Avg price€118.26

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers66 · 92
Top-5 product click share15%
Open market54%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 148 products

Sponsored placement94%
New entrants (1y)59· 9 succeeded
Avg rating4.2★
Avg reviews415

Top Lowboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

€0€15K€30K€45K€59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 falling

Sellers

92

Top-5 brand share

46%

Top 20: 77%

Top-5 click share

15%

Top 20: 39%

Open market

51%

  • VASAGLE22%
  • WLIVE11%
  • Merax5%
  • YITAHOME5%
  • IDOHOME4%
  • Selsey3%

Lowboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR0.2%Products148Brands66Top 5 Brands46%OOS Rate12.9%Rating4.2★Reviews415Avg BSR#158
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Lowboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tv schrank708K/yr
  • lowboard522K/yr
  • tv board306K/yr
  • tv lowboard174K/yr
  • fernsehschrank156K/yr
  • lowboard hängend139K/yr
  • fernsehtisch128K/yr
  • tv bank118K/yr
  • tv kommode88K/yr
  • lowboard stehend56K/yr

What reviews say buyers love and hate about Lowboard

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Montage/Installation27%

Sehr einfachste Installation

Qualität insgesamt18%

Good quality

Preis-Leistungs-Verhältnis13%

Good Preis

Design insgesamt7%

das Design modern

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

Aufbauanleitung ok

What buyers complain about

63% of reviews
Qualität insgesamt20%

Qualität Null

Montage/Installation12%

Die Installation gestaltete sich etwas schwierig

Gesamtgröße8%

Eine Tür hat nicht gepasst

Defekt Material/Teile7%

kaputte teile

Holzqualität5%

Die Türen passen nicht das Holz splittert aus

Lowboard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Defekt Material/Teile
18%
3Farbe
15%
4Qualität insgesamt
10%
5beworben Vs Tatsächliches Produkt
6%

Common Lowboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lowboard 62/100 on Amazon Germany — Worth a look. The niche generates €744K/yr across 148 tracked products. 9 of 59 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Lowboard on Amazon Germany peaks in Nov, where the busiest month runs 1.8× the quietest.