loki
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Great€17.39avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great€4.74–€47.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good894.94avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 70K searches
According to Flapen's Amazon Germany niche tracking, loki is a €7K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loki market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €9K–€13K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #8,170
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 34%
- Out of stock
- 10.8%
- Avg brand age
- 56 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
141
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
20%
- Funko51%
- Kiss of Leather8%
- Loungefly7%
- LEGO6%
- DGP4%
- Marvel4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top loki search terms
- loki52K/yr
- loki funko pop6K/yr
- loki merch4K/yr
- funko pop loki5K/yr
- marvel loki3K/yr
Top loki products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Marvel: Loki - Loki - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler und Display
Funko€11.124.8★777 rev
Funko - Pop! Avengers: Loki mit Zepter das im Dunkeln leuchtet Sonderedition 985
Funko€47.384.8★1,183 rev
Kiss of Leather Fingerring Loki aus 925 Sterling Silber Gr. 52-74 (58 (18.5))
Kiss of Leather€36.134.9★37 rev
Loungefly Marvel Loki Classic Cosplay Zip Around Wallet Mehrfarbig/Meereswellen (Ocean Tides) Classic
Loungefly€39.714.8★734 rev
Funko Pop Moment 1065 Loki & Sylvie Loki (Sonderedition) (Oversized)
Funko€20.414.7★44 rev
Newest
by launch date
50 Thor&Loki Aufkleber Wasserfester PVC-Stickers Individuelle Graffiti-Cartoon-Motive Kinder-Deko-Sticker für Skateboards Koffer & glatte Oberflächen
TrustKK€4.7429 rev
Swtgaah Nordische Götter Figur Odin Thor Loki Kunstharz Statue Handwerk Mythos Legende Schutzpatron Dekoration für Zuhause Studie(Loki)
Swtgaah€15.8113 rev
LEGO Marvel - 854294 - Schlüsselanhänger Loki - ab 6 Jahren
LEGO€8.53122 rev
Funko Pop! Marvel: Loki - Loki - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler und Display
Funko€11.12777 rev
Funko Pop! Keychain: Marvel - Loki - Alligator Loki - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - TV Fans - Minifigur
Funko€13.90114 rev
Trending
90-day click momentumKiss of Leather Fingerring Loki aus 925 Sterling Silber Gr. 52-74 (58 (18.5))
Kiss of Leather€36.134.9★
Pop! Thor (2011) - Frost Giant Loki Infinity Saga Glow-in-The-Dark
Funko€21.394.8★
Loungefly Marvel Loki Classic Cosplay Zip Around Wallet Mehrfarbig/Meereswellen (Ocean Tides) Classic
Loungefly€39.714.8★
YANVS Gelbe Maske Erwachsene Kopfbedeckung Halloween Kostüm Requisiten
YANVS€15.203.7★
Loki unisex-adult Loki Schwarz Einheitsgröße EU
Difuzed€19.544.3★
What buyers say about loki
What buyers praise and complain about, mined from review topics.What buyers love
“Der Druck und auch die ausgeschnittene Form machen einen sehr guten Eindruck, alles ist klar und deutlich zu erkennen und es gibt keine ausgefransten Kanten”
“Ein wunderschöner Funko Pop als Ergänzung für meine Sammlung”
“Alles wie in der Beschreibung”
“Qualität ist super”
“ob's was war keine Ahnung es war ein Geschenk per Post an ei e gute Freundin”
“Größe passt”
“In Relation zum Preis ist sie gerade noch in Ordnung”
What buyers complain about
“Schade ums Geld”
“Viel zu eng”
“Die Farbe sieht in real eher dunkelgelb/hellorange aus”
Top return reasons
Common questions
- Is loki profitable to sell on Amazon Germany?
- The niche generates €7K/yr across 32 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the loki niche?
- 17 brands and 141 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in loki?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Farbe. The return rate is 1.8%.
- When does demand for loki peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the loki niche?
- Listings span €4.74–€47.38; the average listing price is €17.39 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.