Is Lieblingskollegin profitable to sell on Amazon Germany?

Flapen scores Lieblingskollegin 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €41K a year across 74 tracked products. 7 of the 33 products launched in the last year cleared the first-year sales bar. Search demand grew -13.1% in the last 90 days.

How competitive is the Lieblingskollegin niche on Amazon Germany?

50 brands and 95 sellers compete in Lieblingskollegin on Amazon Germany. The top 5 Lieblingskollegin products take 28% of clicks, and the top 5 brands take 37%.

What do buyers complain about in Lieblingskollegin?

Lieblingskollegin buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Haltbarkeit. An estimated 0.5% of orders come back.

When does demand for Lieblingskollegin peak?

Search demand for Lieblingskollegin on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Lieblingskollegin niche?

Lieblingskollegin sells for €10.81 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.63 to €20.88. The average product has 494 reviews, the count a new listing must catch up to.

Lieblingskollegin

Fail

Shoppers spend an estimated $41K a year here, so Lieblingskollegin is a Fail.

Filters No Dominant Brand

Flapen Score: 48
48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size: €41K/yr229K searches / yr
90-day growth: -13.1%search demand this quarter
Competition: 28%top-5 click share · 50 brands · 95 sellers

Flapen Score

Lieblingskollegin against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Lieblingskollegin is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Lieblingskollegin market on Amazon at a glance

Shoppers on Amazon Germany searched for Lieblingskollegin 229K times last year and spent an estimated €41K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months: 229K
Growth, 90 days vs prior 90: -13.1%
Conversion, latest week: 1.6%
Market size, estimated: €41Ka year
Peak month: December3.2× the quietest month
Top search term: geschenk kollegin geburtstag66K searches a year

02 · Price

A sale here is worth €10.81.

Listings sell for €10.81 on average, from €2.63 to €20.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €10.81 that is €0 to €1K a year per listing.

Average price: €10.81under the $15 to $100 sweet spot
Price range: €2.63–€20.88
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #229 within Einkaufskörbe & -taschen. It carries 494 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 97%
Out of stock, average day: 3.1%
Average rank: #229in Einkaufskörbe & -taschen
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 494per listing
Listings tracked: 74

04 · Newcomers

7 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 33
Successful launches: 7Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Lieblingskollegin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

28%

Top 20: 63%

Open market

58%

Brand 111%
Brand 27%
Brand 36%
Brand 46%
Brand 56%
Brand 65%

Demand

Lieblingskollegin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lieblingskollegin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

geschenk kollegin geburtstag66K/yr -19.9%1.4% conv.
geschenk arbeitskollegin geburtstag22K/yr +5.4%0.9% conv.
geschenk für kollegin geburtstag22K/yr -9.3%1.2% conv.
geburtstagsgeschenk kollegin21K/yr -15.6%0.9% conv.
lieblingskollegin27K/yr +0.1%1.5% conv.
geburtstag kollegin12K/yr -4.6%1.1% conv.
work bestie geschenk19K/yr -18.5%1.1% conv.
geburtstagsgeschenk arbeitskollegin13K/yr -21.5%0.8% conv.
workbestie geschenke13K/yr -18.6%0.6% conv.
kleines geschenk für kollegin9K/yr -14.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Lieblingskollegin

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Geschenk Zweck”

28%of negative reviews mention “Gesamtgröße”

0.5%of orders come back

“Dürfte gerne größer sein”

A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Küche, Haushalt & Wohnen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Lieblingskollegin questions

Answered from the same tracked data.

Categories