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Leinwand

Maybe

Products sell for $22.72 on average, inside the sweet spot. But demand is soft, at -6.2% this quarter, so Leinwand is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Market size
€1.2M/yr1.6M searches / yr
90-day growth
-6.2%search demand this quarter
Competition
38%top-5 click share · 30 brands · 42 sellers

Flapen Score

Leinwand against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Leinwand is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leinwand market on Amazon at a glance

Shoppers on Amazon Germany searched for Leinwand 1.6M times last year and spent an estimated €1.2M. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
3.2%
Market size, estimated
€1.2Ma year
Peak month
December1.5× the quietest month
Top search term
leinwand681K searches a year

02 · Price

A sale here is worth €22.72.

Listings sell for €22.72 on average, from €3.46 to €105.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €22.72 that is €23K to €28K a year per listing.

Average price
€22.72inside the $15 to $100 sweet spot
Price range
€3.46–€105.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€23K–€28K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #21 within Bastel- & Malmaterialien. It carries 1,210 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
80%
Out of stock, average day
7.2%
Average rank
#21in Bastel- & Malmaterialien
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,210per listing
Listings tracked
56

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Leinwand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

42

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

38%

Top 20: 75%

Open market

31%

  • Brand 128%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Leinwand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Leinwand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leinwand681K/yr
  • leinwand zum bemalen405K/yr
  • leinwände108K/yr
  • keilrahmen97K/yr
  • leinwand groß69K/yr
  • canvas61K/yr
  • leinwände zum bemalen53K/yr
  • leinwand set25K/yr
  • leinwand zum bemalen groß23K/yr
  • canvas for painting7K/yr

Reviews and returns

What reviews say buyers love and hate about Leinwand

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Für diese Qualität sind sie definitiv zu teuer”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leinwand questions

Answered from the same tracked data.