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Leinwand

Leinwand shows a sweet-spot price point ($22.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48

Market size 80Growth 22Conversion 40Competition 77Returns 93Price range 82Avg price 94Brand share 69Review moat 57Quality gap 55
This niche Category average · 4,240 niches

Is Leinwand profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Leinwand is a €1.2M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Leinwand: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.2% over the last 90 days and 3.2% of searches end in a purchase.

€1.2M

revenue / yr

Units sold / yr60K
Search volume / yr-6.2%1.6M
Conversion rate3.2%
Avg price€22.72

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers30 · 42
Top-5 product click share38%
Open market37%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement98%
New entrants (1y)10· 7 succeeded
Avg rating4.4★
Avg reviews1,210

Top Leinwand products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€35K€70K€105K€140K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

42

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

38%

Top 20: 75%

Open market

31%

  • Koncci28%
  • Zenacolor16%
  • MOKANI7%
  • Kigniote6%
  • LUMASOUL6%
  • VEVOR6%

Leinwand demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR3.2%Products56Brands30Top 5 Brands63%OOS Rate7.2%Rating4.4★Reviews1,210Avg BSR#21
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Leinwand search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leinwand681K/yr
  • leinwand zum bemalen405K/yr
  • leinwände108K/yr
  • keilrahmen97K/yr
  • leinwand groß69K/yr
  • canvas61K/yr
  • leinwände zum bemalen53K/yr
  • leinwand set25K/yr
  • leinwand zum bemalen groß23K/yr
  • canvas for painting7K/yr

What reviews say buyers love and hate about Leinwand

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt34%

Super Produkt

Preis-Leistungs-Verhältnis13%

Preisleistung super

beworben Vs Tatsächliches Produkt8%

Erfüllt den Zweck

Gesamtgröße8%

Hat super gepasst

Materialqualität4%

Hochwertiges Material

What buyers complain about

64% of reviews
Qualität insgesamt18%

Für diese Qualität sind sie definitiv zu teuer

Dicke14%

Sie sind dünn

beworben Vs Tatsächliches Produkt6%

Foto passt nicht

Rahmenqualität5%

Holzrahmen auf der Ecke defekt

Lackqualität4%

Für Malerei mit viel Wasser ungeeignet

Leinwand return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Qualität insgesamt
11%
3Dünn
6%
4Funktionalität insgesamt
6%
5Materialqualität
5%

Common Leinwand questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Leinwand 64/100 on Amazon Germany — Worth a look. The niche generates €1.2M/yr across 56 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved -6.2% over the last 90 days.
Search demand for Leinwand on Amazon Germany peaks in Dec, where the busiest month runs 1.5× the quietest.