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Leifheit Mop Ersatz

Fail

Demand is soft, at -42.6% this quarter, so Leifheit Mop Ersatz is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€115K/yr119K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
56%top-5 click share · 8 brands · 110 sellers

Flapen Score

Leifheit Mop Ersatz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Leifheit Mop Ersatz is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leifheit Mop Ersatz market on Amazon at a glance

Shoppers on Amazon Germany searched for Leifheit Mop Ersatz 119K times last year and spent an estimated €115K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
5.5%
Market size, estimated
€115Ka year
Peak month
February2.6× the quietest month
Top search term
leifheit clean twist29K searches a year

02 · Price

A sale here is worth €17.60.

Listings sell for €17.60 on average, from €4.54 to €41.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €17.60 that is €4K to €9K a year per listing.

Average price
€17.60inside the $15 to $100 sweet spot
Price range
€4.54–€41.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Haushaltsreiniger & Staubsauger. It carries 1,543 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#107in Haushaltsreiniger & Staubsauger
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,543per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Leifheit Mop Ersatz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

110

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

2%

  • Brand 177%
  • Brand 29%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Leifheit Mop Ersatz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Leifheit Mop Ersatz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leifheit clean twist29K/yr
  • leifheit ersatzteile20K/yr
  • leifheit bodenwischer ersatzteile16K/yr
  • leifheit clean twist m ergo7K/yr
  • leifheit wischmop ersatz6K/yr
  • leifheit ersatzmop5K/yr
  • leifheit mop ersatz4K/yr
  • leifheit twist5K/yr
  • leifheit clean twist m7K/yr
  • leifheit clean twist disc mop4K/yr

Reviews and returns

What reviews say buyers love and hate about Leifheit Mop Ersatz

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Einfache Reinigung”
18%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“ganz o. k. Von der Qualität her nicht mit dem Original zu vergleichen”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leifheit Mop Ersatz questions

Answered from the same tracked data.