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Lego Hochzeit

Fail

Demand is soft, at -62.8% this quarter, so Lego Hochzeit is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€44K/yr69K searches / yr
90-day growth
-62.8%search demand this quarter
Competition
74%top-5 click share · 6 brands · 252 sellers

Flapen Score

Lego Hochzeit against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Lego Hochzeit is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Hochzeit market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Hochzeit 69K times last year and spent an estimated €44K. The top 5 brands take 100% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-62.8%
Conversion, latest week
2.2%
Market size, estimated
€44Ka year
Peak month
July226.9× the quietest month
Top search term
lego kranz13K searches a year

02 · Price

A sale here is worth €28.99.

Listings sell for €28.99 on average, from €2.22 to €92.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €28.99 that is €3K to €7K a year per listing.

Average price
€28.99inside the $15 to $100 sweet spot
Price range
€2.22–€92.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,457 within Saisonale Deko. It carries 2,339 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
7.1%
Average rank
#1,457in Saisonale Deko
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,339per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
19 months

Products

Top Lego Hochzeit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

252

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Lego Hochzeit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 226.9×

Search terms

Top Lego Hochzeit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego kranz13K/yr
  • lego adventskranz21K/yr
  • lego türkranz4K/yr
  • lego weihnachtskranz12K/yr
  • lego kerze5K/yr
  • lego 103403K/yr
  • lego 407435K/yr
  • lego weihnachtsgesteck6K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Hochzeit

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschenk Zweck”
26%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Könnten etwas grösser sein”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Hochzeit questions

Answered from the same tracked data.